Field Enablement Marketing Manager at Age of Learning | Powderkeg

Location: Remote

Employment Type: Full Time

Team: Schools Division

Company Overview

Age of Learning® is the leading education technology innovator, creating engaging and effective learning resources to help children build a strong foundation for academic success and a lifelong love of learning. Our research-based digital education programs have proven efficacy in increasing children’s learning gains, and our curriculum is developed by an experienced team of education experts. Age of Learning’s flagship product, ABCmouse.com® Early Learning Academy , is an award-winning comprehensive curriculum for children. Adventure Academy, the first AAA education massively multiplayer online game (MMO), provides elementary-and middle-school-age learners the opportunity to build critical knowledge in language, arts, math, science, social studies, and more in a fun and safe virtual world. The company’s School Solutions Programs include My Math Academy® , an adaptive, personalized program that helps students master foundational math concepts, and My Reading Academy™ , _ _ which helps young learners become fluent readers and build a foundation for reading comprehension and literacy. With over 10 billion learning activities completed by more than 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit www.AgeofLearning.com.

Summary:

The Field Enablement Marketing Manager will help craft and execute multi- channel marketing campaigns that support our expanding school-based (mastery product) portfolio, including My Math Academy and My Reading Academy. Reporting to the VP of Product Marketing, the Field Enablement Marketing Manager will be responsible for detail-oriented awareness, strategic vision, project management, and execution of sales and customer success marketing campaigns for that promote retention and growth initiatives in key states.

Responsibilites:

  • Works with Sales, Customer Success, and Product Marketing teams to develop strategies/campaigns that promote retention and growth initiatives.
  • Develops, produces, updates, and organizes educational communication materials, and Customer Success marketing initiatives
  • Works with marketing team to design metrics and processes for reporting on Sales and Customer Success marketing activities, programs, and campaigns to measure success/return on investment (ROI)
  • Coordinate with and manage outside vendor relationships as needed
  • Assist with a variety of day-to-day Sales and Customer Success activities as needs arise.
  • Other duties and responsibilities as assigned, some travel will be required

Qualifications:

  • Bachelor’s degree in Marketing, Communications, PR, Business, or related field, or combination of experience
  • 4+ years of experience in B2B marketing, Customer Success, or sales, preferably within the ed tech space
  • Ability to effectively build relationships with internal and external stakeholders
  • Display a strong marketing sense, with proven ability to deliver high-quality, engaging, and impactful marketing campaigns that drive business outcomes
  • Has a deep knowledge of the buyer’s journey and sales cycle
  • Understands the digital marketing ecosystem in driving performance and adoption of enablement and communication platforms
  • Understands of how to plan, create, and execute nurture campaigns through email marketing automation platforms (Salesforce, HubSpot, Churn Zero)
  • Broad understanding of SEO and digital media, social channels and content, and familiarity with graphics, illustration, video, blog and website production, and tools
  • Demonstrated record of successfully executing high-quality projects with independence and confidence
  • Ability to multi-task, prioritize multiple deadlines, and coordinate support across multiple departments
  • Exceptional communication, prioritization, and time management skills
  • Strategic, metrics-driven mindset and a demonstrated commitment to driving results
  • Excellent writing and communication skills
  • Strong verbal and presentation skills
  • Self-motivated and proactive
  • Able to work in a very fast-paced environment
  • Smartsheet, Adobe Acrobat, Mircosoft Office Suite proficient
  • Salesforce and HubSpot experience
  • HTML Coding skills is a plus

Age of Learning currently provides: ** **

• 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums

• A 401(k) program with employer match

• 15 paid vacation days (increases to 20 days on your 3-year anniversary), 11 observed national paid holidays plus 9 sick days

• Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions

Job Summary
  • Job Title
    Field Enablement Marketing Manager
  • Company
    Age of Learning
  • Location
    Remote
  • Employment Type
    Full time
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