Founded in 2010 in Nashville, Tennessee, ProviderTrust set out to create comprehensive solutions that solve complex healthcare problems, ultimately envisioning a world where fraud, waste, and abuse could be identified and eliminated from healthcare.
Today, more than a decade later, we continue to believe everyone deserves a safe healthcare experience. And setting new standards for data intelligence can lead the way. We believe deeply in a healthcare system that is equitable, accessible, affordable, and free of fraud for Americans of all ages, races, income levels, or preexisting conditions. We come to work every day to push healthcare toward that reality by building out a more intelligent healthcare monitoring and verification platform, breaking down silos within provider and payer organizations to ensure continuous visibility into license, credential, compliance, and payment eligibility issues.
Our solutions monitor employees, vendors, and provider networks for OIG and state Medicaid exclusions, sanctions, and/or disciplinary actions, and verify licenses and credentials to catch expirations or suspensions. Together, our approach helps ensure organizations across the healthcare ecosystem are collectively striving for high-quality patient care for all.
Job Description
As the Vice President of Marketing, you will manage and lead the Marketing Department at ProviderTrust. The VP of Marketing will serve as an integral member of ProviderTrust’s Commercial Leadership team, setting the clear point- of-view for marketing strategy in an ever-evolving healthcare technology landscape, and working with Product, Sales, and Account Management counterparts in pursuit of collective revenue performance. This role will work collaboratively with Content, Demand Generation, and Product Marketing leads to execute an omni-channel, marketing strategy that helps increase the footprint across all growth segments. Additionally, this person will be responsible for driving a clear vision for product marketing, championing efforts to improve packaging and pricing, and connecting market needs with an intelligent growth strategy.
The right candidate will have experience in leading competitive intel, market research, and product enablement initiatives to further enhance the team’s product marketing capabilities. The VP of Marketing will immediately oversee an established team of marketing professionals and requires the ability to foster collaboration and teamwork. This role will set the direction and culture of our Marketing organization, reporting directly to the Chief Commercial Officer.
Core Responsibilities
Team Leadership: This role will set the tone and vision for long-term initiatives of the Marketing Department, establishing close working relationships with team leads to execute and deliver on day-to-day responsibilities and goals. In this role, you will continue to build on a model of shared accountability and success, cultivating collaboration, open- mindedness, and adventure to push our marketing strategy into our next anticipated season of high growth. Additionally, the VP of Marketing will be responsible for maintaining ProviderTrust’s unique employment/culture to the Nashville community and beyond, working with the People Operations team to ensure our values-driven, people-first culture remains our biggest differentiator.
Brand/Product Positioning: This role will continue to establish and expand our brand position to be more product-focused, driving further prospect awareness and engagement, opening new avenues for brand growth, and ensuring revenue optimization across our target markets. The VP of Marketing will continue to evolve our go-to-market strategy, driving competitor and market analysis to identify and sharpen ProviderTrust’s unique position in an evolving marketplace. This role will also lead enablement of go-to-market strategy, activation, and marketing engagement for ProviderTrust partners, elevating the brand via added sales channels.
Packaging and Pricing: The VP of Marketing will be responsible for our product packaging and pricing strategies for our evolving product offering to ensure the most effective go-to-market strategy in both the Payer and Provider segments. This role will be responsible for leading and activating strategic initiatives, such as product and market launch processes, pricing, packaging, and market intelligence, by collaborating extensively across the company.
Strategic & Financial Planning: The VP of Marketing will partner with marketing team leads and cross-departmental leaders to set our annual and three-year marketing plan, budget, goals, and initiatives in alignment with key company growth goals and KPIs.
**Suggested Skills and Experience **
What It's Like to Work Here
At ProviderTrust, we recognize that experience is built in a number of ways. If you have relevant skills that are not reflected in your resume, or your experience doesn’t match our exact requirements, we welcome your candidacy and encourage you to share more. We champion building a team that embodies empathy, equity, respect, and inclusivity while actively supporting our community, clients, partners, and friends. We value differences of opinion and embrace unique perspectives. We desire an environment that allows all team members to bring their full selves to work, unashamedly. We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time. ProviderTrust is an equal-opportunity employer.
To be great at ProviderTrust, we find our team members have these things in common:
Things That Make Us A Great Place To Work