Vice President, Marketing at ProviderTrust | Powderkeg

Founded in 2010 in Nashville, Tennessee, ProviderTrust set out to create comprehensive solutions that solve complex healthcare problems, ultimately envisioning a world where fraud, waste, and abuse could be identified and eliminated from healthcare.

Today, more than a decade later, we continue to believe everyone deserves a safe healthcare experience. And setting new standards for data intelligence can lead the way. We believe deeply in a healthcare system that is equitable, accessible, affordable, and free of fraud for Americans of all ages, races, income levels, or preexisting conditions. We come to work every day to push healthcare toward that reality by building out a more intelligent healthcare monitoring and verification platform, breaking down silos within provider and payer organizations to ensure continuous visibility into license, credential, compliance, and payment eligibility issues.

Our solutions monitor employees, vendors, and provider networks for OIG and state Medicaid exclusions, sanctions, and/or disciplinary actions, and verify licenses and credentials to catch expirations or suspensions. Together, our approach helps ensure organizations across the healthcare ecosystem are collectively striving for high-quality patient care for all.

Job Description

As the Vice President of Marketing, you will manage and lead the Marketing Department at ProviderTrust. The VP of Marketing will serve as an integral member of ProviderTrust’s Commercial Leadership team, setting the clear point- of-view for marketing strategy in an ever-evolving healthcare technology landscape, and working with Product, Sales, and Account Management counterparts in pursuit of collective revenue performance. This role will work collaboratively with Content, Demand Generation, and Product Marketing leads to execute an omni-channel, marketing strategy that helps increase the footprint across all growth segments. Additionally, this person will be responsible for driving a clear vision for product marketing, championing efforts to improve packaging and pricing, and connecting market needs with an intelligent growth strategy.

The right candidate will have experience in leading competitive intel, market research, and product enablement initiatives to further enhance the team’s product marketing capabilities. The VP of Marketing will immediately oversee an established team of marketing professionals and requires the ability to foster collaboration and teamwork. This role will set the direction and culture of our Marketing organization, reporting directly to the Chief Commercial Officer.

Core Responsibilities

Team Leadership: This role will set the tone and vision for long-term initiatives of the Marketing Department, establishing close working relationships with team leads to execute and deliver on day-to-day responsibilities and goals. In this role, you will continue to build on a model of shared accountability and success, cultivating collaboration, open- mindedness, and adventure to push our marketing strategy into our next anticipated season of high growth. Additionally, the VP of Marketing will be responsible for maintaining ProviderTrust’s unique employment/culture to the Nashville community and beyond, working with the People Operations team to ensure our values-driven, people-first culture remains our biggest differentiator.

Brand/Product Positioning: This role will continue to establish and expand our brand position to be more product-focused, driving further prospect awareness and engagement, opening new avenues for brand growth, and ensuring revenue optimization across our target markets. The VP of Marketing will continue to evolve our go-to-market strategy, driving competitor and market analysis to identify and sharpen ProviderTrust’s unique position in an evolving marketplace. This role will also lead enablement of go-to-market strategy, activation, and marketing engagement for ProviderTrust partners, elevating the brand via added sales channels.

Packaging and Pricing: The VP of Marketing will be responsible for our product packaging and pricing strategies for our evolving product offering to ensure the most effective go-to-market strategy in both the Payer and Provider segments. This role will be responsible for leading and activating strategic initiatives, such as product and market launch processes, pricing, packaging, and market intelligence, by collaborating extensively across the company.

Strategic & Financial Planning: The VP of Marketing will partner with marketing team leads and cross-departmental leaders to set our annual and three-year marketing plan, budget, goals, and initiatives in alignment with key company growth goals and KPIs.

**Suggested Skills and Experience **

  • This role is based in Nashville, TN
  • 8+ years experience as a VP of Marketing, Director of Product Marketing, or related senior role.
  • Experience having successfully led as a “manager of managers”, effective at building and leading a high-performing team.
  • 5+ years experience in SaaS product offering, packaging & pricing.
  • Proven experience with overseeing multiple marketing functions in alignment with an overarching marketing strategy and plan, including digital and marketing automation, PR and communications, content marketing, trade shows/events, product marketing, and more.
  • Analytical and metrics-driven, with the ability to make calculated decisions from complex marketing data and a variety of qualitative inputs.
  • Experience developing and leading go-to-market plans for complex products or product portfolios, having built and managed multi-year plans and associated budgets.
  • In-depth knowledge of market research best practices, competitive analyses, and other marketing methodologies and approaches.
  • Specific marketing experience with a SaaS-based company, healthcare data, and/or technology preferred.
  • Travel as needed/required.
  • Ability to work in cross-functional teams across the organization, interfacing with Marketing, Product, Operations, and other Commercial leaders.

What It's Like to Work Here

At ProviderTrust, we recognize that experience is built in a number of ways. If you have relevant skills that are not reflected in your resume, or your experience doesn’t match our exact requirements, we welcome your candidacy and encourage you to share more. We champion building a team that embodies empathy, equity, respect, and inclusivity while actively supporting our community, clients, partners, and friends. We value differences of opinion and embrace unique perspectives. We desire an environment that allows all team members to bring their full selves to work, unashamedly. We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time. ProviderTrust is an equal-opportunity employer.

To be great at ProviderTrust, we find our team members have these things in common:

  • Gain energy from working in a fast-paced, creative environment
  • Decision-making that employs a blend of data-driven insights and intuition
  • Ability to multitask and handle multiple projects concurrently
  • Resilience and positivity, able to address setbacks and bounce back quickly
  • Resourcefulness, discovering creative ways to get things done
  • Joy in making an immediate and positive impact
  • Diverse interests that are welcomed and extend beyond our organization

Things That Make Us A Great Place To Work

  • Competitive base salary and incentive package with 401k matching, meaningful equity, HSA employer contribution, and company-paid life and disability insurance
  • Medical, dental, and vision benefits; PT pays 80% of your premiums. We also offer access to a range of free mental health and well-being resources.
  • Unlimited PTO, 11 paid holidays, and a flexible work schedule
  • Internal professional growth, development, and mobility
  • Daily all-company morning huddles to sync up across the business
  • In-office experience: fully stocked kitchen, ergonomic desk setup, dog-friendly, and lots of celebrations!
  • Remote experience: home office set-up with technology provided, remote-friendly meetings and celebrations, and interest-specific Slack channels for connecting across teams
  • Fitness stipend, wellness program, and cell phone reimbursement
  • Voted one of the Best Places to Work by the Nashville Business Journal (2015 – 2019)
  • Inc. 5000 list of the fastest-growing private firms in the U.S. (2016-2020)
Job Summary
  • Job Title
    Vice President, Marketing
  • Company
  • Location
    Nashville, TN
  • Employment Type
    Full time
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