Digital Marketing Manager, SEM at Braze | Powderkeg

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.


Braze is looking for a paid search expert to evolve and scale our Global SEM strategy. As a key member of our Global Digital Marketing team, you will work alongside colleagues based in diverse regions. Reporting to the Senior Manager of Global Digital Marketing, this role will collaborate with cross functional marketing teams to develop and execute paid search strategies that are part of holistic, multifaceted global campaigns.

The role will be responsible for optimizing campaigns Globally and rolling out localization strategies within the Regional markets. Your primary focus will be generating pipeline and optimizing pipe to spend ratios through bid optimizations, A/B split testing, and landing page optimizations.

The ideal candidate must have experience running global search campaigns, operate with a data driven mindset, and be comfortable operating in a fast- paced, changing environment.


  • Develop and implement strategic paid search campaigns across AMERICAS, EMEA and APAC to align with business goals and drive pipeline and bookings growth.
  • Set up campaigns, develop keyword lists, create ad groups, write ads, set up targeting and create audience segments with paid search platforms (Google Ads & Bing Ads).
  • Optimize current setup/approach, identifying new opportunities for architecture, ad types, bidding, copy, and landing experience. Implement tests to prove enhancement through new approaches.
  • Conduct regular analysis of Channel/Campaign performance and adjust strategy accordingly to improve KPIs.
  • Work within Google Tag Manager to efficiently manage and deploy essential tracking tags and ensure accurate data collection.
  • Collaborate with the SEO team to ensure alignment between paid search and organic search efforts, leveraging SEO insights for paid campaigns.


  • 7+ years running global paid search campaigns and a deep understanding of regional nuances when executing campaigns, including a proven track record of successfully managing localized ads in LATAM, EMEA and APAC markets.
  • Google Campaign Expert: Proficiency in managing various Google campaign types, including Performance Max, Value Based Bidding, Display for remarketing, and Youtube. Google ads certification preferred.
  • Experience managing six-figure monthly budgets and the ability to make informed decisions on budget allocation based on performance data.
  • Excellent written, verbal, and visual communication skills with a strong attention to detail.
  • Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, propose solutions, and resolve issues.
  • B2B Saas or prior agency experience preferred.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $85,600 and $116,000/year with an expected On Target Earnings (OTE) between $107,000 and $145,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.


From comprehensive benefits to remote availability to flexible time off, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteerism Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

Details of these benefit plans will be provided if a candidate receives an offer of employment. Benefits may vary by location.


Braze (Nasdaq: BRZE) is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #1 on Great Place to Work UK’s 2023 Best Workplaces (Medium), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #5 on Fortune’s 2022 Best Workplaces for Millennials in the US, #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large), and were named as a Top Achiever on Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

Job Summary
  • Job Title
    Digital Marketing Manager, SEM
  • Company
  • Location
    New York, NY
  • Employment Type
    Full time
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