<div class="content-intro"><a href="https://www.curated.com/" target="_blank">Curated</a> is on a mission to help people find exactly what they’re looking for
Whether it’s your first snowboard, a brand new baby stroller, or a much needed upgrade to your coffee machine – shopping is hard when the stakes are high. We make it easy by connecting customers with Real Experts who can answer their needs faster.&nbsp;
Curated is the home of America’s biggest community of Real Experts
Real Experts aren’t sales assistants. They’re people living ordinary lives, who also happen to be obsessively passionate about something. They have real, on-the-ground, lived experience — they’re not proficient in tennis, they’re fluent in it.
Making high-stakes purchases easier is only the beginning
Our Real Experts connect with customers in ways that would be unimaginable in any other retail context. They work hard to understand your needs, trade stories, help make plans, and keep in touch.
It’s why customers are obsessed with Curated – and why our Real Experts have a 4.96 average star rating over 85,000+ reviews. </div>About the role
Are you looking to build and manage a world-class SEM program for a next generation e-commerce marketplace? Do you thrive in an innovative workplace where your entrepreneurial drive will directly grow the business? If so, you could be the right person to lead search marketing at Curated.&nbsp;
Our marketing team is responsible for driving revenue growth using cutting-edge performance marketing strategies and in-house technology. We are a highly collaborative team managing paid acquisition, CRM, conversion optimization, and content production in partnership with many other functions.
In this role, you will manage and grow our paid search and shopping channels. You will build a team, develop growth strategies, and be responsible for hitting performance targets across multiple product verticals.
What you’ll do
<ul>
<li style="font-weight: 400;">Lead the function responsible for customer acquisition through paid search channels (Google, Bing)</li>
<li style="font-weight: 400;">Develop innovative strategies leveraging predicted revenue models, incrementality, first-party data, and automation to meet short and long term business objectives</li>
<li style="font-weight: 400;">Implement best-in-class campaign optimization workflows and test plans for keywords, bidding, ad copy, landing pages, and audiences</li>
<li style="font-weight: 400;">Continuously identify opportunities for incremental growth and performance throughout the customer journey</li>
<li style="font-weight: 400;">Collaborate with engineering, data science, and analytics resources to enable outsized results with a lean team</li>
<li style="font-weight: 400;">Proactively track, report, and share performance updates to leadership and key stakeholders</li>
</ul>
Qualifications
<ul>
<li style="font-weight: 400;">Extensive experience managing paid search programs, including 5+ years of directly managing campaigns with $1M+ monthly budgets</li>
<li style="font-weight: 400;">Deep understanding of paid search strategies to efficiently scale campaigns at all levels of spend</li>
<li style="font-weight: 400;">Expert level knowledge of campaign management tools and experimentation techniques</li>
<li style="font-weight: 400;">Experience hiring and managing high performing teams</li>
<li style="font-weight: 400;">Excellent reporting and analytics ability</li>
<li style="font-weight: 400;">Preferred: Experience with online marketplaces&nbsp;</li>
</ul>
About you
<ul>
<li style="font-weight: 400;">A player-coach mentality; you’re just as comfortable in the weeds of campaign optimization as you are defining high-level, long-term organizational strategies&nbsp;</li>
<li style="font-weight: 400;">Genuine passion for performance marketing and innovation in your area of expertise</li>
<li style="font-weight: 400;">Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible</li>
<li style="font-weight: 400;">High attention to detail, across both business and technical domains</li>
<li style="font-weight: 400;">Acute problem solving ability and drive to stay on the cutting edge of ad technology</li>
</ul><div class="content-conclusion">While these qualifications are typical of a strong candidate, they are not exhaustive and not required unless noted. We take a holistic approach to hiring and would love to connect if this sounds interesting to you!
About Curated
Curated was founded in 2017 to humanize online shopping. Backed by <a href="https://www.forerunnerventures.com/">Forerunner</a>, <a href="https://greylock.com/">Greylock</a>, and <a href="https://www.capitalg.com/">CapitalG</a>, we’ve built a collaborative shopping experience brought to life by passionate experts. Every shopper on Curated gets one-on-one personalized advice to find the perfect product, so they can enjoy more of what they love.
Through our expert community, Curated has created a new type of knowledge economy that enables people to earn meaningful income by sharing their expertise, from anywhere.&nbsp;
Curated is an equal opportunity employer. We encourage candidates of all backgrounds to apply, as we strive to build a marketplace that serves every demographic with the highest level of quality and respect.</div>

**[Curated](https://www.curated.com/) is on a mission to help people find
exactly what they’re looking for**

Whether it’s your first snowboard, a brand new baby stroller, or a much needed
upgrade to your coffee machine – shopping is hard when the stakes are high. We
make it easy by connecting customers with Real Experts who can answer their
needs faster.

**Curated is the home of America’s biggest community of Real Experts**

Real Experts aren’t sales assistants. They’re people living ordinary lives,
who also happen to be obsessively passionate about something. They have real,
on-the-ground, lived experience — _they’re not proficient in tennis, they’re
fluent in it._

**Making high-stakes purchases easier is only the beginning**

Our Real Experts connect with customers in ways that would be unimaginable in
any other retail context. They work hard to understand your needs, trade
stories, help make plans, and keep in touch.

It’s why customers are obsessed with Curated – and why our Real Experts have a
4.96 average star rating over 85,000+ reviews.

**About the role**

Are you looking to build and manage a world-class SEM program for a next
generation e-commerce marketplace? Do you thrive in an innovative workplace
where your entrepreneurial drive will directly grow the business? If so, you
could be the right person to lead search marketing at Curated.

Our marketing team is responsible for driving revenue growth using cutting-
edge performance marketing strategies and in-house technology. We are a highly
collaborative team managing paid acquisition, CRM, conversion optimization,
and content production in partnership with many other functions.

In this role, you will manage and grow our paid search and shopping channels.
You will build a team, develop growth strategies, and be responsible for
hitting performance targets across multiple product verticals.

**What you’ll do**

  * Lead the function responsible for customer acquisition through paid search channels (Google, Bing)
  * Develop innovative strategies leveraging predicted revenue models, incrementality, first-party data, and automation to meet short and long term business objectives
  * Implement best-in-class campaign optimization workflows and test plans for keywords, bidding, ad copy, landing pages, and audiences
  * Continuously identify opportunities for incremental growth and performance throughout the customer journey
  * Collaborate with engineering, data science, and analytics resources to enable outsized results with a lean team
  * Proactively track, report, and share performance updates to leadership and key stakeholders

**Qualifications**

  * Extensive experience managing paid search programs, including 5+ years of directly managing campaigns with $1M+ monthly budgets
  * Deep understanding of paid search strategies to efficiently scale campaigns at all levels of spend
  * Expert level knowledge of campaign management tools and experimentation techniques
  * Experience hiring and managing high performing teams
  * Excellent reporting and analytics ability
  * Preferred: Experience with online marketplaces 

**About you**

  * A player-coach mentality; you’re just as comfortable in the weeds of campaign optimization as you are defining high-level, long-term organizational strategies 
  * Genuine passion for performance marketing and innovation in your area of expertise
  * Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
  * High attention to detail, across both business and technical domains
  * Acute problem solving ability and drive to stay on the cutting edge of ad technology

While these qualifications are typical of a strong candidate, they are not
exhaustive and not required unless noted. We take a holistic approach to
hiring and would love to connect if this sounds interesting to you!

**About Curated**

Curated was founded in 2017 to humanize online shopping. Backed by
[Forerunner](https://www.forerunnerventures.com/),
[Greylock](https://greylock.com/), and [CapitalG](https://www.capitalg.com/),
we’ve built a collaborative shopping experience brought to life by passionate
experts. Every shopper on Curated gets one-on-one personalized advice to find
the perfect product, so they can enjoy more of what they love.

Through our expert community, Curated has created a new type of knowledge
economy that enables people to earn meaningful income by sharing their
expertise, from anywhere.

Curated is an equal opportunity employer. We encourage candidates of all
backgrounds to apply, as we strive to build a marketplace that serves every
demographic with the highest level of quality and respect.

