<div class="content-intro"><p>The GitLab&nbsp;<a class="c-link" href="https://about.gitlab.com/solutions/devops-platform/" target="_blank" data-stringify-link="https://about.gitlab.com/solutions/devops-platform/" data-sk="tooltip_parent" data-remove-tab-index="true">DevSecOps platform</a>&nbsp;empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the&nbsp;<a class="c-link" href="https://about.gitlab.com/company/culture/all-remote/guide/" target="_blank" data-stringify-link="https://about.gitlab.com/company/culture/all-remote/guide/" data-sk="tooltip_parent" data-remove-tab-index="true">world’s largest all-remote companies</a>&nbsp;with 2,000+ team members and&nbsp;<a class="c-link" href="https://handbook.gitlab.com/handbook/values/" target="_blank" data-stringify-link="https://about.gitlab.com/handbook/values/" data-sk="tooltip_parent" data-remove-tab-index="true">values</a>&nbsp;that foster a culture where people embrace the belief that everyone can contribute. Learn more about&nbsp;<a class="c-link" href="https://vimeo.com/778157354" target="_blank" data-stringify-link="https://vimeo.com/778157354" data-sk="tooltip_parent" data-remove-tab-index="true">Life at GitLab</a>.</p></div><p>GitLab is looking for a Senior Director of Product Marketing to develop and execute positioning and messaging to fuel demand and adoption of GitLab’s solutions and products. This leadership role will be pivotal to GitLab's ongoing GTM success and will operate at the intersection of marketing, sales, and product management. Success in this role requires both setting and informing strategy, while also having the ability to be hands on to tactically execute.&nbsp;</p>
<p>As the Senior Director of Product Marketing, you will lead and manage a team of global core product marketers to accelerate our pathway to market. Using your expertise and experience in our category, you will help mentor, coach, and achieve results alongside the team. This role reports to the Vice President of Brand and Product Marketing.&nbsp;</p>
<h4><strong>Job Grade</strong></h4>
<p>The Senior Director, Product Marketing is a<a href="https://handbook.gitlab.com/handbook/total-rewards/compensation/compensation-calculator/#gitlab-job-grades"> grade 11.&nbsp;</a></p>
<p><strong>What You’ll Do</strong>&nbsp;&nbsp;</p>
<ul>
<li>Define, evolve and evangelize the DevSecOps platform category positioning on behalf of GitLab</li>
<li>Create and solidify the platform value message and proposition - mapping across the platform stages and highlighting category benefits</li>
<li>Drive our expertise at influencing the buyer/decision-maker personas and journeys to streamline both digital/self-serve and sales-driven/assisted experiences</li>
<li>Elevate our category perspectives through thoughtful content mapped to market needs, organizational priorities and key persona triggers</li>
<li>Proactively influence GitLab’s platform product strategy and roadmap based on competitive insights and market forces</li>
<li>Partner with Sales to shape our global enablement strategy, including sales plays, and objection handling based on our GTM strategy</li>
<li>Develop and implement cross-functional strategies based on deep competitive insight to help us play forward in a competitive environment</li>
<li>Build a solution marketing capability to help our GTM scale across multi-capability solution playbooks</li>
<li>Influence the influencers (from key thought leaders to industry analysts) by evangelizing our category positioning and market message</li>
<li>Architect a scalable strategy to launch new products, pricing and packaging changes that drive GTM growth</li>
<li>Build and scale new marketing capabilities in industry/vertical/sector marketing as well as geo/regional marketing</li>
<li>Collaborate with and connect stakeholders across R&amp;D and GTM to ensure cross functional alignment on key objectives and results</li>
<li>Lead and grow a team by coaching existing members and closing talent gaps where needed through acquisition of new team members</li>
</ul>
<p><strong>What You’ll Bring&nbsp;</strong></p>
<ul>
<li>15+ years of experience including 5+ years of managing high-growth teams</li>
<li>Direct experience in enterprise software industry (B2B)</li>
<li>Strong understanding and firm grasp of the DevTools market landscape</li>
<li>Experience in Product Management and/or Engineering&nbsp;</li>
<li>Demonstrated progress across product and solutions marketing in high-growth environments</li>
<li>Articulate, clear, and concise communication (verbal and written)</li>
<li>Balance of strategic vision and tactical team-based execution</li>
<li>Adept at creating and managing multiple global programs</li>
<li>Excellent planning, organizational and initiative management skills</li>
<li>B.S. or equivalent experience; MBA a plus</li>
<li>You share our <a href="https://handbook.gitlab.com/handbook/values/">values</a>, and work in accordance with those values</li>
<li>Ability to use GitLab</li>
</ul>
<h4><strong>How GitLab will support you</strong></h4>
<ul>
<li><a href="https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/">Benefits to support your health, finances, and well-being</a></li>
<li><a href="https://about.gitlab.com/company/culture/all-remote/guide/">All remote</a>,<a href="https://about.gitlab.com/company/culture/all-remote/asynchronous/"> asynchronous</a> work environment</li>
<li><a href="https://about.gitlab.com/handbook/paid-time-off/">Flexible Paid Time Off</a></li>
<li><a href="https://about.gitlab.com/company/culture/inclusion/erg-guide/#:~:text=Definition%20of%20the%20TMRG%20%2D%20Team%20Member%20Resource%20Groups,-TMRGs%20are%20voluntary&amp;text=The%20purpose%20for%20this%20type,developing%20the%20sense%20of%20belonging.">Team Member Resource Groups</a></li>
<li><a href="https://about.gitlab.com/handbook/stock-options/">Equity Compensation &amp; Employee Stock Purchase Plan</a></li>
<li><a href="https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/#growth-and-development-benefit">Growth and development budget&nbsp;</a></li>
<li><a href="https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/#parental-leave">Parental leave</a>&nbsp;</li>
<li><a href="https://about.gitlab.com/handbook/finance/procurement/office-equipment-supplies/">Home office</a> support</li>
</ul>
<p>Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from<a href="https://about.gitlab.com/company/culture/inclusion/#examples-of-select-underrepresented-groups"> underrepresented groups</a> are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><em><span data-sheets-formula-bar-text-style="font-size:12px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;">The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our </span><a class="waffle-rich-text-link" href="https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/" data-sheets-formula-bar-text-link="https://bit.ly/GLBeneUS" data-sheets-formula-bar-text-style="font-size:12px;color:#1155cc;font-weight:normal;text-decoration:underline;font-family:''Arial'';font-style:normal;text-decoration-skip-ink:none;">benefits</a><span data-sheets-formula-bar-text-style="font-size:12px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;"> and </span><a class="waffle-rich-text-link" href="https://about.gitlab.com/handbook/stock-options/" data-sheets-formula-bar-text-link="https://bit.ly/GLequity" data-sheets-formula-bar-text-style="font-size:12px;color:#1155cc;font-weight:normal;text-decoration:underline;font-family:''Arial'';font-style:normal;text-decoration-skip-ink:none;">equity</a><span data-sheets-formula-bar-text-style="font-size:12px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;">. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.</span></em></p></div><div class="title">California/Colorado/Hawaii/New Jersey/New York/Washington/DC pay range</div><div class="pay-range"><span>$214,200</span><span class="divider">&mdash;</span><span>$401,700 USD</span></div></div></div><div class="content-conclusion"><hr>
<p><strong>Country Hiring Guidelines: </strong>GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.&nbsp;&nbsp;</p>
<p><strong>Privacy Policy: </strong>Please review our <a href="https://about.gitlab.com/handbook/hiring/candidate/faq/recruitment-privacy-policy/" target="_blank">Recruitment Privacy Policy.</a> Your privacy is important to us.</p>
<p>GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also&nbsp;<a href="https://about.gitlab.com/handbook/people-policies/inc-usa/#equal-employment-opportunity-policy" target="_blank">GitLab’s EEO Policy</a>&nbsp;and&nbsp;<a href="https://about.gitlab.com/handbook/labor-and-employment-notices/#eeoc-us-equal-employment-opportunity-commission-notices" target="_blank">EEO is the Law</a>. If you have a disability or special need that requires&nbsp;<a href="https://about.gitlab.com/handbook/people-policies/inc-usa/#reasonable-accommodation" target="_blank">accommodation</a>, please let us know during the&nbsp;<a href="https://about.gitlab.com/handbook/hiring/interviewing/#adjustments-to-our-interview-process" target="_blank">recruiting process</a>.</p></div>

The GitLab [DevSecOps platform](https://about.gitlab.com/solutions/devops-
platform/) empowers 100,000+ organizations to deliver software faster and more
efficiently. We are one of the [world’s largest all-remote
companies](https://about.gitlab.com/company/culture/all-remote/guide/) with
2,000+ team members and [values](https://handbook.gitlab.com/handbook/values/)
that foster a culture where people embrace the belief that everyone can
contribute. Learn more about [Life at GitLab](https://vimeo.com/778157354).

GitLab is looking for a Senior Director of Product Marketing to develop and
execute positioning and messaging to fuel demand and adoption of GitLab’s
solutions and products. This leadership role will be pivotal to GitLab's
ongoing GTM success and will operate at the intersection of marketing, sales,
and product management. Success in this role requires both setting and
informing strategy, while also having the ability to be hands on to tactically
execute.

As the Senior Director of Product Marketing, you will lead and manage a team
of global core product marketers to accelerate our pathway to market. Using
your expertise and experience in our category, you will help mentor, coach,
and achieve results alongside the team. This role reports to the Vice
President of Brand and Product Marketing.

#### **Job Grade**

The Senior Director, Product Marketing is a[ grade 11.
](https://handbook.gitlab.com/handbook/total-
rewards/compensation/compensation-calculator/#gitlab-job-grades)

**What You’ll Do**  

  * Define, evolve and evangelize the DevSecOps platform category positioning on behalf of GitLab
  * Create and solidify the platform value message and proposition - mapping across the platform stages and highlighting category benefits
  * Drive our expertise at influencing the buyer/decision-maker personas and journeys to streamline both digital/self-serve and sales-driven/assisted experiences
  * Elevate our category perspectives through thoughtful content mapped to market needs, organizational priorities and key persona triggers
  * Proactively influence GitLab’s platform product strategy and roadmap based on competitive insights and market forces
  * Partner with Sales to shape our global enablement strategy, including sales plays, and objection handling based on our GTM strategy
  * Develop and implement cross-functional strategies based on deep competitive insight to help us play forward in a competitive environment
  * Build a solution marketing capability to help our GTM scale across multi-capability solution playbooks
  * Influence the influencers (from key thought leaders to industry analysts) by evangelizing our category positioning and market message
  * Architect a scalable strategy to launch new products, pricing and packaging changes that drive GTM growth
  * Build and scale new marketing capabilities in industry/vertical/sector marketing as well as geo/regional marketing
  * Collaborate with and connect stakeholders across R&D and GTM to ensure cross functional alignment on key objectives and results
  * Lead and grow a team by coaching existing members and closing talent gaps where needed through acquisition of new team members

**What You’ll Bring  **

  * 15+ years of experience including 5+ years of managing high-growth teams
  * Direct experience in enterprise software industry (B2B)
  * Strong understanding and firm grasp of the DevTools market landscape
  * Experience in Product Management and/or Engineering 
  * Demonstrated progress across product and solutions marketing in high-growth environments
  * Articulate, clear, and concise communication (verbal and written)
  * Balance of strategic vision and tactical team-based execution
  * Adept at creating and managing multiple global programs
  * Excellent planning, organizational and initiative management skills
  * B.S. or equivalent experience; MBA a plus
  * You share our [values](https://handbook.gitlab.com/handbook/values/), and work in accordance with those values
  * Ability to use GitLab

#### **How GitLab will support you**

  * [Benefits to support your health, finances, and well-being](https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/)
  * [All remote](https://about.gitlab.com/company/culture/all-remote/guide/),[ asynchronous](https://about.gitlab.com/company/culture/all-remote/asynchronous/) work environment
  * [Flexible Paid Time Off](https://about.gitlab.com/handbook/paid-time-off/)
  * [Team Member Resource Groups](https://about.gitlab.com/company/culture/inclusion/erg-guide/#:~:text=Definition%20of%20the%20TMRG%20%2D%20Team%20Member%20Resource%20Groups,-TMRGs%20are%20voluntary&text=The%20purpose%20for%20this%20type,developing%20the%20sense%20of%20belonging.)
  * [Equity Compensation & Employee Stock Purchase Plan](https://about.gitlab.com/handbook/stock-options/)
  * [Growth and development budget ](https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/#growth-and-development-benefit)
  * [Parental leave](https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/#parental-leave) 
  * [Home office](https://about.gitlab.com/handbook/finance/procurement/office-equipment-supplies/) support

Please note that we welcome interest from candidates with varying levels of
experience; many successful candidates do not meet every single requirement.
Additionally, studies have shown that people from[ underrepresented
groups](https://about.gitlab.com/company/culture/inclusion/#examples-of-
select-underrepresented-groups) are less likely to apply to a job unless they
meet every single qualification. If you're excited about this role, please
apply and allow our recruiters to assess your application.

 _The base salary range for this role’s listed level is currently for
residents of listed locations only. Grade level and salary ranges are
determined through interviews and a review of education, experience,
knowledge, skills, abilities of the applicant, equity with other team members,
and alignment with market data. See more information on
our[benefits](https://about.gitlab.com/handbook/total-
rewards/benefits/general-and-entity-benefits/) and
[equity](https://about.gitlab.com/handbook/stock-options/). Sales roles are
also eligible for incentive pay targeted at up to 100% of the offered base
salary._

California/Colorado/Hawaii/New Jersey/New York/Washington/DC pay range

$214,200--$401,700 USD

* * *

**Country Hiring Guidelines:** GitLab hires new team members in countries
around the world. All of our roles are remote, however some roles may carry
specific location-based eligibility requirements. Our Talent Acquisition team
can help answer any questions about location after starting the recruiting
process.  

**Privacy Policy:** Please review our [Recruitment Privacy
Policy.](https://about.gitlab.com/handbook/hiring/candidate/faq/recruitment-
privacy-policy/) Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative
action employer. GitLab’s policies and practices relating to recruitment,
employment, career development and advancement, promotion, and retirement are
based solely on merit, regardless of race, color, religion, ancestry, sex
(including pregnancy, lactation, sexual orientation, gender identity, or
gender expression), national origin, age, citizenship, marital status, mental
or physical disability, genetic information (including family medical
history), discharge status from the military, protected veteran status (which
includes disabled veterans, recently separated veterans, active duty wartime
or campaign badge veterans, and Armed Forces service medal veterans), or any
other basis protected by law. GitLab will not tolerate discrimination or
harassment based on any of these characteristics. See also [GitLab’s EEO
Policy](https://about.gitlab.com/handbook/people-policies/inc-usa/#equal-
employment-opportunity-policy) and [EEO is the
Law](https://about.gitlab.com/handbook/labor-and-employment-notices/#eeoc-us-
equal-employment-opportunity-commission-notices). If you have a disability or
special need that requires
[accommodation](https://about.gitlab.com/handbook/people-policies/inc-
usa/#reasonable-accommodation), please let us know during the [recruiting
process](https://about.gitlab.com/handbook/hiring/interviewing/#adjustments-
to-our-interview-process).

