Community Marketing Manager at G2 | Powderkeg

**About G2 - Our People **

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits.

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

G2 is looking for a motivated, creative, and data-driven Community Marketing Manager to join the User Lifecycle & Community team, a dynamic team responsible for user engagement, retention and support on the G2 platform. The role will strategize and implement community-building programs and email campaigns to drive engagement with software reviewers and buyers on G2. This is a unique opportunity for a creative, strategic thinker who takes an entrepreneurial approach to building out new community initiatives and retention campaigns. Members of the User Lifecycle team work together as well as cross-functionally with product, marketing, and operations teams to ensure G2 has the largest and most trusted collection of users and user generated content.

**In This Role, You Will: **

Community Strategy:

  • Develop and implement an innovative community marketing strategy to drive user engagement and retention, making G2 a community to rely on.
  • Develop and iterate on end-to-end community journey, working closely with UX/Design and Product Management teams to ensure a valuable and consistent user experience across all touchpoints.
  • Continuously monitor and analyze performance metrics to evaluate effectiveness of community marketing initiatives, facilitating data-driven decision-making to deliver on business objectives.

User Engagement Programming:

  • Spearhead program development to foster a vibrant community of software users and buyers on G2, creating a robust calendar of engagement tactics to motivate return visits and user generated content.
  • Build and scale G2’s superuser program to recognize and engage top contributors using virtual events, program perks, and opportunities to spotlight user expertise.
  • Serve as internal advocate for G2 user base, informing key initiatives with impact to our user community.

Email Marketing Campaigns

  • Conceptualize and build email campaigns to engage G2’s audience, including community newsletters, new feature announcements, and gamification-related activities.
  • Craft compelling messaging, copy, and impactful storytelling to amplify value for the G2 community.
  • Collaborate with User Lifecycle team and cross-functional partners to integrate community outreach into overarching communications strategy.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

  • 5 years of experience working in online community engagement, marketing, communications or a related field.
  • Deep knowledge of community engagement principles, with experience launching or managing company community initiatives.
  • Proven understanding of email marketing best practices to effectively create and optimize user engagement campaigns.
  • Strategic thinker with strong analytical and problem-solving skills
  • Strong communication, writing, and presentation skills.
  • Strong interpersonal skills to foster teamwork and collaboration among cross-functional teams and stakeholders.
  • Exceptional organizational skills and attention to detail; ability to to manage multiple projects and tasks concurrently.
  • Agile and can adapt to changing circumstances or requirements.
  • Can balance working independently with working closely with a global team.
  • Proficiency using email marketing systems, experience with Iterable preferred
  • Familiarity with HTML, CSS, and templating languages like Handlebars.
  • Familiarity with analytical and database tools.
  • Bachelor’s degree.

What Can Help Your Application Stand Out:

  • Experience working in Iterable (preferred) or another email marketing platform
  • Familiarity with data analytical tools - Looker is preferred
  • Familiarity with HTML, CSS, and templating languages like Handlebars
  • Community program planning experience including superuser/ambassador programs
  • Experience planning and hosting virtual events
  • Prior B2B SaaS experience

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.


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Job Summary
  • Job Title
    Community Marketing Manager
  • Company
  • Location
  • Employment Type
    Full time
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