Senior Director, Regional Marketing, EMEA at Braze | Powderkeg

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

Braze is looking for a Marketing leader to elevate and execute our regional marketing strategy in EMEA. Reporting to the VP of Global Demand Generation, this role will develop region-specific marketing programs focused on new business acquisition for EMEA through a portfolio of programs designed to create and capture demand.

The role will be responsible for creating market development plans, inbound marketing campaigns, high touch activations, events, and ABM outbound motions.

You will work cross-functionally to implement and expand digital & field marketing campaigns and processes, and apply a geo-centric strategy that supports local teams’ revenue attainment. The role requires a strong and differentiated marketing background, experience working in a matrixed environment, utmost organization of priorities, and the ability to empathize with, and advocate for the EMEA region.

Responsibilities include:

  • Lead the EMEA Regional Marketing strategy and ensure execution delivers on revenue goals.
  • Partner with EMEA Sales, Partnership, and Success leaders, as well as the Global Marketing teams, to develop and build programs that are scalable and predictable for the EMEA region.
  • Serve as the voice of the region with respect to regional nuances and differentiators to/from the field that will allow for a constant feedback loop, externally and internally, to iterate and evolve programs.
  • Create repeatable, predictable programs that build off of global demand generation activities–from concept and implementation to optimization and ensure activations continue to scale across channels (online and offline) to expand the Braze footprint in the region.
  • Be a thought leader for the brand and serve as a host of specific activations, as well as co-lead custom programs with local leadership; deep knowledge of demo environments and market positioning capabilities are a must.
  • Deliver on demand generation metrics and OKRs with a laser focus on data, specifically leading the local forecasting, measurement, and analysis of the EMEA Marketing strategy’s impact.
  • Travel into various markets and interface directly with customers, prospects, and partners to support lead generation and pipeline development efforts including hands-on involvement in execution of live programs.

WHO YOU ARE

  • 15+ years experience in areas of marketing
  • Experience at B2B SaaS company
  • Experience with regionalized pipeline generation strategy and implementation, including working closely with Sales, Partnership, and Customer Success teams.
  • Experience with digital marketing, events, account based marketing
  • Highly developed interpersonal and communication skills to work with and maintain long-term relationships with peers, customers, prospects, and influencers
  • A self-starter with the ability to work independently and as part of a team
  • Ability to juggle multiple, demanding tasks simultaneously and with accuracy
  • High aptitude for looking at problems as opportunities, and working cross departmentally to create unique solutions to solve them for the benefit of regional programs and/or the company
  • Familiarity with tech and marketing communities; familiarity with SaaS business communities
  • Experience working in a high-growth, high intensity environments
  • Travel in the region required
  • Bachelor degree required

WHAT WE OFFER

Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #3 on Great Place to Work UK’s 2024 Best Workplaces (Large), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, national origin, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy _ for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights._

Job Summary
  • Job Title
    Senior Director, Regional Marketing, EMEA
  • Company
    Braze
  • Location
    New York, NY
  • Employment Type
    Full time
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