Client Marketing Principal (Chicago or NYC) at GCM Grosvenor | Powderkeg


This is an exciting time to join GCM Grosvenor – having experienced tremendous growth over the past few years, and having gone public in November of 2020, we continue to see high momentum across our business. In support of this growth, we are growing and evolving our marketing organization to lead us into the future.

The client marketing team is responsible for the firm’s day-to-day marketing efforts in support of our investment solutions, products, and fund offerings. The team partners across investing, business development, and Brand & Communications teams to define and create the right balance of custom and off- the-shelf materials at every stage of the client experience. This includes the project management and delivery of effective commingled fund launch marketing plans through fund closing tactics. This candidate should express a high degree of competitive awareness, commercially competitive and effective alternatives investment strategy level acumen, the ability to prioritize capital raising strategies that drive pipeline engagement, and support the firm on advanced pitch materials as well as finals presentations.

As part of the client marketing leadership team, this candidate will partner to transform and modernize the client marketing function. In addition, the candidate will lead a team responsible for the end-to-end client marketing experience and fundraising related materials required for the ongoing growth of our business.


  • Define a framework for Investment Strategy and Asset Class level messaging based on competitive research and best practices relative to opportunities for improvement.
  • Manage, develop and mentor a small team of marketing professionals focused marketing projects across investment strategies.
  • Establish and formalize product launch and close plans with an understanding of the defined sales cycle phases and appropriate layering of marketing tactics to drive prospect engagement and capital raise efforts through close.
  • Maintain a detailed and fluid understanding of GCM Grosvenor’s alternative investment offering including technical knowledge of performance reporting across private and public capabilities and compliance rules in relation to the marketing of our alternative offerings.
  • Mentor and develop marketing awareness and skill sets across the marketing team, inspiring and fostering a culture of credible marketing excellence and innovation.
  • Support efforts across the organization to execute strategic initiatives aimed at modernizing client marketing.


The ideal experience and critical competencies for the role include the following:

  • 8-12 years of investment management marketing experience, at least two years of alternative investment experience required.
  • Minimum of 3 years of experience managing a small team, with a strong ability and commitment to the training and development of junior team members.
  • Deep understanding of the institutional marketplace, investor segments, and alternative sales cycles.
  • Technical aptitude and the ability to teach foundational knowledge across alternative investments.
  • Strong understanding of best practices in global investment marketing and distribution channels.
  • Deep understanding of compliance rules pertaining to the marketing of alternative investments. Although not required, a Series 24 license is preferred.
  • Deep experience in leading Institutional capital raise campaign development strategy and implementation, using a broad spectrum of modern marketing tactics.
  • Strong leadership skills, with a roll up your sleeves and make it happen personality and a passion for marketing and innovation.
  • Strong collaboration skills, emotional intelligence, and a talent for developing trusted interpersonal relationships with senior stakeholders.
  • Strong verbal and written communication skills with deep experience effectively presenting new ideas and strategic plans to senior leadership and stakeholders.
  • Outstanding decision making and problem-solving skills.
  • Thrive in a fast paced, changing environment.
  • High degree of integrity and the ability to recognize the requirements of confidentiality.
  • BA/BS degree in Marketing, or a related field.

In terms of cultural fit, the successful candidate is an inspiring leader who is a roll up your sleeves, self-motivated, direct communicator, who is energized by the opportunity to help organizations transform and grow. They will enjoy being part of an organization focused on excellence, operate with a high level of professional maturity and will be a naturally collaborative person who enjoys interacting with individuals at all levels.


GCM Grosvenor (Nasdaq: GCMG) is a global alternative asset management solutions provider with approximately $79 billion in assets under management across private equity, infrastructure, real estate, credit, and absolute return investment strategies.

The firm has specialized in alternatives for more than 52 years and has a diverse, engaged team of approximately 530 professionals serving a global client base. We are proud to offer our employees a comprehensive benefits package focused on health and wellness, retirement planning, and diversity and inclusion. The firm is headquartered in Chicago, with offices in New York, Toronto, London, Frankfurt, Tokyo, Hong Kong, Seoul, and Sydney. For more information, visit:


Job Summary
  • Job Title
    Client Marketing Principal (Chicago or NYC)
  • Company
    GCM Grosvenor
  • Location
    Chicago, IL
  • Employment Type
    Full time
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