Product Design Lead, Growth at Carta | Powderkeg

The Company You’ll Join

Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to unlock the power of equity ownership for more people in more places.

Carta is trusted by more than 40,000 companies and over two million people in nearly 160 countries to manage cap tables, compensation, and valuations. Carta also supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under administration. Carta's tender offer solutions have returned $14B to shareholders in secondary transactions. Today, Carta’s platform manages nearly three trillion dollars in equity globally.

For more information about our offices and culture, check out our Carta careers page.

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow.

Carta is in search of a Growth Product Design Lead who is passionate about leading complex, high impact projects, and influencing product strategy through design vision. This person will work with the Growth team which looks at customer acquisition and conversion across Carta as a whole, partnering with Carta’s individual business units to drive growth through both stand- alone Growth projects and in-product upsells and feature development. Our ideal candidate is a seasoned Growth product designer who is savvy, curious, enjoys working cross-functionally, and can effectively communicate vision to leadership. They can advocate for the nerdiness of design craft in addition to the business case of a given design direction. This person must be a self- starter who can work through ambiguity to lead projects from start to finish. We are looking for someone who can inspire fellow designers and stakeholders, and lead with both user empathy and conviction.

As a Growth Design Lead, you will play a crucial role in Carta’s business success. You will own Carta’s various customer acquisition channels from top of funnel to conversion and be a key strategic player in how we optimize and extend our revenue driving initiatives. You will serve as a point of connection between marketing teams and product teams. Additionally, you will have the opportunity to optimize, design, and conceive of 0-1 initiatives for the full range of Carta’s customers: from C-corps to LLCs as well as fund managers, investors, tax experts, and our Carta service and delivery colleagues.

Additionally you will:

  • Drive the overall strategic design direction for our Growth design initiatives.
  • Own the UX for Carta’s in-app upsell features, freemium products, and online tools
  • Deeply understand user needs and drive alignment around funnels and conversion mechanisms by creating models, concept diagrams, workflow diagrams, and journey maps
  • Design flows, sketches, prototypes, and drive implementation for your projects
  • Work closely with a cross-functional team of engineers and product managers
  • Contribute to building a strong human centered design culture

About You

The ideal candidate is passionate about Growth design and loves ‘chasing the numbers’ while being able to think holistically about the overall growth strategy of Carta. You love optimizing funnels, ideating creative revenue- driving solutions and building intuitive solutions to complex problems that provide direct value to users. You are a firm hand at driving strategy, ideation, prioritization, problem solving, and product delivery. If that sounds like you, we would love to talk to you. In our search, we’re prioritizing:

  • 8+ years of product design experience with a minimum of 2 years of Growth Design experience
  • A strong portfolio of case studies that demonstrate a successful track record of growth centered design solutions
  • A disciplined approach to research, metrics, data analysis and experimentation
  • A talent for systems thinking and complex problem solving
  • A high bar for UX/UI craft; an eye for visual design, interaction details, typography, and pixel-perfect deliverables
  • Experience influencing cross-functional teams to adopt bold design solutions
  • Excitement around product-led growth and sales, funnel optimization and exploring what behaviorally drives a user to upgrade products in-app
  • Exceptional communication and storytelling skills that allow you to convey the value of your design solutions.
  • Ability to work in a dynamic environment — balancing rigor and scrappiness.
  • High comfort level with ambiguity; openness to critique from other disciplines and curiosity to learn from a spectrum of perspectives.
  • Nice-to-have: experience with B2B sales, finance or the venture capital space, experience designing freemium products or interactive online tools


Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

  • $182,750 - $215,000 in [San Francisco, CA; Santa Clara, CA; New York, NY]
  • $164,475 - $193,500 in [Seattle, WA]

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the recruiter via email. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.

Important Security Notice for Candidates

Our company has been targeted by individuals creating fake domains similar to ours to scam prospects and candidates. Please note that all official communications from us will come from an domain. Be cautious of any requests for sensitive information or payments outside of our official channels. For more information about this type of scam, please review [the guidelines ]( impersonate-well-known-companies-recruit-fake-jobs-linkedin-and-other-job- platforms)provided by the Federal Trade Commission (FTC). If you encounter any suspicious activity, please report it immediately to recruiting-

Awards and Acknowledgements

Companies and funds like Tribe and Pipe build their businesses on Carta. The company has been included on the Forbes World’s Best Cloud Companies, [Fast Company's Most Innovative]( companies/2020) list, and Inc.’s Fastest-Growing Private Companies. We’ve also been recognized as a 2023 Built In Best Place to Work in the U.S., a [Muse VIBE Award winner in the Vacation and Time Off category]( benefits) and certified as a Great Place to Work.

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Job Summary
  • Job Title
    Product Design Lead, Growth
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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