Associate Manager - Brand Marketing at Cresco Labs | Powderkeg


Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.

Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.

If you’re interested in joining our mission, click the below links to join our team today!


At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.


The Associate Manager of Brand Marketing is responsible for driving, Sunnyside*, Cresco Labs’ national retail brand forward. This role will be pivotal in shaping and executing marketing strategies that elevate our brand presence nationally and locally. The roles and responsibilities of this position include, but are not limited to, developing marketing strategies and campaigns, briefing creative agencies, evolving the digital brand strategy and expanding the Sunnyside* Edibles portfolio of products and brand. As an integral part of our marketing team, you will work closely with various departments to launch cohesive and impactful campaigns that resonate with our target audience and drive key business objectives.


  • Be the #1 champion of the Sunnyside* retail brand including ownership of brand guidelines, brand positioning and identification, development of national campaigns, and supporting local markets with regional campaigns.
  • Assist in the development and implementation of strategic marketing plans and brand strategy, from briefing creative agencies to activating across our marketing channels.
  • Collaborate with eCommerce, CRM, regional marketing and wholesales teams to build strong channel strategies, lead the development of associated creative and bring brand campaigns to life.
  • Develop internal communication plans that energize partners in the field and retail operations, gaining buy-in and support of national programming priorities.
  • Analyze and report on campaign performance, sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy.
  • Track brand-related marketing expenses and vendor estimates and scopes to manage within the retail marketing budget.
  • Grow your knowledge regularly through team member 1:1’s, research and identify opportunities to share best practices with the broader team.


  • Bachelor's degree required. MBA preferred.
  • 3 years of relevant marketing experience with a focus on retail, shopper, or wholesale brand marketing. Must demonstrate ability to lead and build a consumer-facing brand.
  • Relevant experience activating in multiple channels including social media, CRM and eCommerce.
  • Ability to perform and thrive in environments with minimal process and structure, and comfort with managing through ambiguity.
  • Ability to remove personal preferences during decision making to make calls that are best for the company and brand.
  • Strong bias for action. You identify a problem and mobilize to solve it.
  • Proven project management skills. You are able to juggle multiple high-priority projects.
  • Strong numerical and analytical skill set with ability to interpret quantitative data.
  • Strong communication skills (exceptional listening skills, persuasive, and professional communicator).
  • Entrepreneurial and team-oriented spirit. You are able to motivate and lead cross-functional teams.
  • Genuine passion for marketing and the cannabis industry.


Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.


  • Must be 21 years of age or older to apply
  • Must comply with all legal or company regulations for working in the industry

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

California Consumer Privacy Act (“CCPA”) Notice to Applicants:
Please read the [California Employee Privacy

Notice]([ ](“CA Privacy Notice”) regarding Sunnyside* and its affiliate Cresco Labs’ policies pertaining to the collection, use, and disclosure of personal information. This CA Privacy Notice supplements the information contained in the Sunnyside* Privacy Policy and applies to California resident employees and job applicants. Applicants with disabilities may access this notice in an alternative format by contacting

Reporting a Scam:

Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information, including payment and/or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate: they may feature a Cresco Labs logo, they may appear to originate from an official- looking email address or web site, or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name.

Please note that Cresco Labs **does not **ask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our career’s pages.

We are working diligently to block this from happening. Beware if an

offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs.

If you are in doubt, please contact us at **[Report-a-](** with questions.

Job Summary
  • Job Title
    Associate Manager - Brand Marketing
  • Company
    Cresco Labs
  • Location
    Chicago, IL
  • Employment Type
    Full time
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