Visual Merchandising Director at Cresco Labs | Powderkeg


Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.

Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.

If you’re interested in joining our mission, click the below links to join our team today!


At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.


As the Director of Visual Merchandising at Sunnyside, you'll lead in creating captivating in-store experiences that elevate our brand and engage customers. You’ll develop strategies that boost sales and enhance the shopper experience. Your vision will tie together essential elements, from in-store identity and visual style to layout optimization and POS displays. Leadership, creativity, and a strategic mindset are crucial to success, as there’s no set playbook for cannabis merchandising. Your work will ensure every visit to Sunnyside feels like a journey of discovery and delight


  • Develop a cohesive in-store vision, tactical guardrails and process aligned with branding standards, regional capabilities, and merchant team objectives to drive sales.
  • Build plans for all aspects of visual merchandising, including product displays, signage and marketing campaigns. Architect specialty messaging like exclusive strains and product drops.
  • Direct in-store teams to execute visual strategy effectively, driving accountability for all tactics and campaigns. • Build and drive the planning process. Run point on visual projects from start to finish and bring cross-functional teams along through lifecycle, from concept to store delivery and ensure teams have proper information to execute.
  • Lead the Brand and Creative teams to deliver visuals that balance assortment and merchandising necessities with brand aesthetic standards to create store cohesion.
  • Collaborate with IT on visual merchandising enhancements (e.g. digital signage or interactive displays) and proactively champion these ideas to leap frog competition.
  • Deliver ROI-based investment pitches. Communicate impact with clear KPIs, linked to Merchant and Marketing leadership goals. Additionally, drive measurement learning agenda and reporting schedule in partnership with Analytics team.
  • Manage Visual Merchandising budget and work closely with the Finance team to ensure proper spend pacing and vendor payment processing.


  • Minimum 7 years of experience in visual merchandising, preferably in retail or related industry.
  • Proven track record of leading visual merchandising initiatives in a retail or similar environment.
  • Strong understanding of visual merchandising principles, including layout design, product presentation, and brand storytelling.
  • A passion to build from scratch. Can picture a path to great and create the strategy and process to get there.
  • Strong leadership and collaboration skills, with the ability to work effectively with cross functional teams.
  • Exceptional creativity. Knows how to pull together multiple visual concepts into a cohesive plan. Stays grounded in market knowledge and customer insights.
  • Strategic thinker with the ability to analyze data and sales trends to inform decision making. • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Demonstrated ability to drive results and adapt to changing business needs in a fast-paced environment


Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.


  • Must be 21 years of age or older to apply
  • Must comply with all legal or company regulations for working in the industry

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

California Consumer Privacy Act (“CCPA”) Notice to Applicants:
Please read the [California Employee Privacy

Notice]([ ](“CA Privacy Notice”) regarding Sunnyside* and its affiliate Cresco Labs’ policies pertaining to the collection, use, and disclosure of personal information. This CA Privacy Notice supplements the information contained in the Sunnyside* Privacy Policy and applies to California resident employees and job applicants. Applicants with disabilities may access this notice in an alternative format by contacting

Reporting a Scam:

Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information, including payment and/or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate: they may feature a Cresco Labs logo, they may appear to originate from an official- looking email address or web site, or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name.

Please note that Cresco Labs **does not **ask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our career’s pages.

We are working diligently to block this from happening. Beware if an

offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs.

If you are in doubt, please contact us at **[Report-a-](** with questions.

Job Summary
  • Job Title
    Visual Merchandising Director
  • Company
    Cresco Labs
  • Location
    Chicago, IL
  • Employment Type
    Full time
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