<div class="content-intro">Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.&nbsp;
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.&nbsp;
Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.</div>As Headway’s Senior Product Marketing Manager, Providers, you’ll play an integral role in scaling Headway’s product marketing function. Reporting directly into Headway’s Senior Manager, Marketing, you’ll be responsible for product marketing for our provider audience – including product messaging &amp; positioning, product launches, and sales enablement content – all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our provider product across multiple segments.
You Will:
<ul>
<li>Become an expert on our provider product – develop a deep understanding of the market, our competitive landscape, and our customers</li>
<li>Own provider positioning and messaging (including personas) to elevate the quality of our marketing and sales motions</li>
<li>Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops)&nbsp;</li>
<li>Create strategic sales assets and broad education around how to best position Headway and our value propositions</li>
<li>Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics and partner with our sales team to optimize our sales cycle&nbsp;</li>
</ul>
You'd be a great fit for this role if:
<ul>
<li>You have 7-10 years of product marketing experience, preferably in health tech</li>
<li>You’re empathetic and relationship-obsessed – both with internal collaborators and customers&nbsp;</li>
<li>You have strong track record of driving quantifiable results&nbsp;</li>
<li>You seek an environment that fosters individual growth through open-feedback and a high-autonomy</li>
<li>You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions</li>
<li>You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare</li>
</ul>
Compensation and Benefits:
The expected base pay range for this position is $163,200 - $192,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.
We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.
<ul>
<li>Benefits offered include:
<ul>
<li>Equity Compensation</li>
<li>Medical, Dental, and Vision coverage</li>
<li>HSA / FSA</li>
<li>401K</li>
<li>Work-from-Home Stipend</li>
<li>Therapy Reimbursement</li>
<li data-stringify-indent="0" data-stringify-border="0">16-week parental leave for eligible employees</li>
<li data-stringify-indent="0" data-stringify-border="0">Carrot Fertility annual reimbursement and membership</li>
<li>13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st</li>
<li>Flexible PTO</li>
<li>Employee Assistance Program (EAP)</li>
<li>Training and professional development</li>
</ul>
</li>
</ul><div class="content-conclusion">We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact <a href="mailto:talent@findheadway.com">talent@findheadway.com</a>
Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify. To learn more, click <a href="https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf">here.</a></div>

Headway’s mission is a big one – to build a new mental health care system
everyone can access. We’ve built technology that helps people find great
therapists with the first software-enabled national network of providers
accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the
majority of providers don’t accept insurance, making therapy too expensive for
most people. Headway is building a new mental healthcare system that everyone
can access by making it easy for therapists to accept insurance and scale
their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national
network of over 45,000 mental healthcare providers across all 50 states who
run their practice on our software and have served over 1 million patients.
We’re a Series D company with over $325m in funding from a16z (Andreessen
Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive
Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career.
**Join us, and help change mental healthcare for the better.**

As Headway’s Senior Product Marketing Manager, Providers, you’ll play an
integral role in scaling Headway’s product marketing function. Reporting
directly into Headway’s Senior Manager, Marketing, you’ll be responsible for
product marketing for our provider audience – including product messaging &
positioning, product launches, and sales enablement content – all in support
of building a world-class GTM engine. You will be a key voice of the customer
internally and work cross-functionally to drive marketing campaigns, new
product releases, and enable sales to position and sell our provider product
across multiple segments.

**You Will:**

  * Become an expert on our provider product – develop a deep understanding of the market, our competitive landscape, and our customers
  * Own provider positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
  * Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops) 
  * Create strategic sales assets and broad education around how to best position Headway and our value propositions
  * Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics and partner with our sales team to optimize our sales cycle 

**You'd be a great fit for this role if:**

  * You have 7-10 years of product marketing experience, preferably in health tech
  * You’re empathetic and relationship-obsessed – both with internal collaborators and customers 
  * You have strong track record of driving quantifiable results 
  * You seek an environment that fosters individual growth through open-feedback and a high-autonomy
  * You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
  * You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

**Compensation and Benefits:**

The expected base pay range for this position is $163,200 - $192,000, based on
a variety of factors including qualifications, experience, and geographic
location. In addition to base salary, this role may be eligible for
performance-based variable compensation and an equity grant, depending on the
position and level.

_We are committed to offering a comprehensive and competitive total rewards
package, including robust health and wellness benefits, retirement savings,
and meaningful ownership opportunities through equity. Compensation decisions
are made holistically, ensuring fairness and alignment with market benchmarks
while recognizing individual contributions and potential._

  * Benefits offered include: 
    * Equity Compensation
    * Medical, Dental, and Vision coverage
    * HSA / FSA
    * 401K
    * Work-from-Home Stipend
    * Therapy Reimbursement
    * 16-week parental leave for eligible employees
    * Carrot Fertility annual reimbursement and membership
    * 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
    * Flexible PTO
    * Employee Assistance Program (EAP)
    * Training and professional development

We believe a team's strength is in its people, and we cannot achieve this
mission without a team that reflects the diversity of this problem – across
race, ethnicity, gender, sexuality, age, national origin, religion, family
status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As
part of this commitment, Headway will ensure that persons with disabilities
are provided with reasonable accommodations. If reasonable accommodation is
needed to participate in the job application or interview process, to perform
essential job functions, and/or receive other benefits and privileges of
employment, please contact
[talent@findheadway.com](mailto:talent@findheadway.com)

Headway employees work remotely across the US, with the option to work from
offices in New York City and San Francisco. Headway participates in E-Verify.
To learn more, click
[here.](https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf)

