## **COMPANY OVERVIEW**

Cresco Labs is one of the largest public, vertically integrated, multistate
operators in the cannabis industry. Our portfolio of in-house cultivated and
manufactured brands features some of the highest quality, most awarded and
most popular cannabis products in America. With dozens of locations
nationwide, our owned and operated Sunnyside® dispensaries provide a
welcoming, positive, judgement-free place to shop for anyone at any point on
their cannabis journey.  
  
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize
cannabis through our passionate employees. As stewards of the cannabis
industry, our teams are constantly focused on supporting the needs of our
fellow colleagues, consumers, customers, and communities alike. With a focus
on Social Equity and Educational Development, our SEEDTM initiative ensures
that our company reflects the communities in which we serve, ensuring equal
opportunity for all to have the knowledge and resources to work in and own
businesses in cannabis.  
  
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis
industry with a focus on quality and consistency of product, and to bring
legitimacy to the industry with the highest level of integrity and
professionalism.  
  
If you’re interested in joining our mission, click the below links to join our
team today!

## **MISSION STATEMENT**

At Cresco, we aim to lead the nation’s cannabis industry with a focus on
regulatory compliance, product consistency, and customer satisfaction. Our
operations bring legitimacy to the cannabis industry by acting with the
highest level of integrity, strictly adhering to regulations, and promoting
the clinical efficacy of cannabis. As Cresco grows, we will operate with the
same level of professionalism and precision in each new market we move in to.

 **JOB SUMMARY**

As we scale into new markets and deepen our presence in key states, we’re
strengthening our field marketing structure with the addition of a Field
Marketing Specialist (FMS). In this role, you will bridge the gap between
execution and impact. The FMS role is designed to enhance in-store
performance, Paid Media ROI, and team management in our core market of Ohio.
This position will be both in accounts, building strong relationships, and
working remotely to push broader marketing efforts in the state. This role
will be responsible for BFR management, KPI refinement, and cross-functional
alignment.  

**CORE JOB DUTIES**

  * Ability to lead and coach Brand Field Representatives, manage account support plans, and conduct field rides 
  * Oversee BFR’s capture of several marketing execution metrics: ISA’s, GWPs, digital menus, merchandising displays, budtender trainings, and capturing photos for Repsly input 
  * Create meaningful Monthly Recaps with unique market insight shared with sales, brand, and field leads 
  * Drives consistency and high-quality execution of in-store and out-of-store activations 
  * Aggregate and analyze KPI data to identify trends by rep, market, and account 
  * Enforce territory support planning in your market(s) by activity and account tier, and type 
  * Partner with RMD, RMM, and Paid Media vendors to connect advertising investment to key retailers’ in-store outcomes (menu presence, sell-through, and revenue results) 
  * Identify high-performing retail locations for future investment and retail media pilots 
  * Situational flexibility, to decide when your time is best spent in the market executing or in remote office, measuring best impact 
  * Contribute to After Action Reviews (AARs), regional dashboards, and Quarterly Region leadership Review meetings 
  * Share knowledge of wholesale retail ecosystems and competitor activity 
  * Provide retailer-level feedback loops to inform optimized programming, competitive activity, and pricing/promotion shifts 
  * Align with Sales, Trade, and Brand to support a holistic retail strategy 
  * Be an expert in state cannabis regulations 

**Administrative Responsibilities:**  

  * Complete all administrative responsibilities in a timely and accurate manner. 
  * Maintain proper records for all expense reports with receipts, and ensure they are completed on time 
  * Ensure BFRs submit timely and complete expense reports, field reports via Repsly, and Monthly Market recaps 
  * Manage storage units, inventory tracking, and distribution of field materials and trade assets 
  * Support onboarding and training of new BFRs within the assigned regions 
  * Maintain compliance with company SOPs, HR guidelines, and state-level regulatory requirements  
  * Support internal audit readiness for KPI tracking by maintaining clean documentation of field activities 
  * Participate in region field team meetings and cross-functional check-ins with Sales, Brand, and Paid Media teams. 

**REQUIRED EXPERIENCE, EDUCATION AND SKILLS   **

  * Bachelor’s Degree or equivalent work experience. 
  * 4-6 years’ related industry or marketing experience. 
  * Local travel ~50-70% including occasional nights and weekends. 
  * Knowledge of cannabis, trends, and industry preferred 
  * Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased loyalty. 
  * Ability to coordinate efforts with distributor personnel including orders, delivery and merchandising support. 
  * Candidates must be familiar with on/off premise marketing initiatives. 
  * Familiarity with local market trendsetting accounts. 
  * Strong problem-solving, time management, and organizational skills. 
  * Skilled at multitasking with and ability to meet deadlines. 
  * Computer literate with proficiency in Microsoft Office Suite. 
  * Flexibility to support neighboring markets for Cresco Wholesale House of Brands  

**BENEFITS**

Cresco Labs is proud to offer eligible employees a robust offering of benefits
including, major medical, dental and vision insurance, a 401(K)-match program,
FSA/HSA programs, LTD/STD options, life insurance and AD&D.  We also offer
eligible employees paid holidays and paid time off.  Other rewards may include
annual discretionary bonuses, stock options as well as participation in our
employee discount program. Benefits eligibility for permanent positions may
vary by full-time or part-time roles, location, or position.

In accordance with any local and state compensation laws, the compensation
listed is the current estimated range for the position. Final offer details
and future compensation may be determined by multiple factors including but
not limited to, geographic location, market compensation data, skills,
experience, and other relevant factors. For questions about this please
discuss with your recruiter during the interview process.

Pay Range

$65,000--$75,000 USD

 **ADDITIONAL REQUIREMENTS**

  * Must be 21 years of age or older to apply
  * Must comply with all legal or company regulations for working in the industry 
  * The company does not offer employment-based visa sponsorship for this role or any other position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without the need for current or future sponsorship at any time.

_Cresco Labs is an Equal Opportunity Employer and all applicants will be
considered without attention to race, color, religion, sex, sexual
orientation, gender identity, national origin, veteran, or disability status._

##### _California Consumer Privacy Act (“CCPA”) Notice to Applicants:_

##### Please read the [California Employee Privacy
Notice](https://www.sunnyside.shop/california-employee-privacy-notice)[
](https://www.crescolabs.com/california-employee-privacy-notice/)(“CA Privacy
Notice”) regarding Sunnyside* and its affiliate Cresco Labs’ policies
pertaining to the collection, use, and disclosure of personal information.
This CA Privacy Notice supplements the information contained in the
[Sunnyside* Privacy Policy](https://www.sunnyside.shop/privacy-policy) and
applies to California resident employees and job applicants. Applicants with
disabilities may access this notice in an alternative format by contacting
[CCPAnotice@crescolabs.com](mailto:CCPAnotice@crescolabs.com)

##### Reporting a Scam:  
  
Cresco Labs is aware of fictitious employment offers being circulated from
various sources. Many of these schemes consist of an alleged offer of
employment with Cresco Labs with the intention of gaining personal
information, including payment and/or banking information. Be aware that
fraudulent job offers and correspondence may appear legitimate: they may
feature a Cresco Labs logo, they may appear to originate from an official-
looking email address or web site, or they may be sent by individuals
purporting to represent Cresco Labs or an entity which includes the word
Cresco Labs in its name.  
  
Please note that Cresco Labs  **does not  **ask for payment or personal
banking information as a condition of employment. Any personal information is
requested for payroll or state badging purposes only. Applications can be
securely submitted through our career’s pages.

##### We are working diligently to block this from happening. Beware if an
offer of employment looks too good to be true. Never divulge personal and
banking information or send money if you are unsure of the authenticity of an
email or other communication in the name of Cresco Labs.

##### If you are in doubt, please contact us at  **[Report-a-
spam@crescolabs.com](mailto:Report-a-spam@crescolabs.com)**  with questions.

