## **COMPANY OVERVIEW**

Cresco Labs is one of the largest public, vertically integrated, multistate
operators in the cannabis industry. Our portfolio of in-house cultivated and
manufactured brands features some of the highest quality, most awarded and
most popular cannabis products in America. With dozens of locations
nationwide, our owned and operated Sunnyside® dispensaries provide a
welcoming, positive, judgement-free place to shop for anyone at any point on
their cannabis journey.  
  
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize
cannabis through our passionate employees. As stewards of the cannabis
industry, our teams are constantly focused on supporting the needs of our
fellow colleagues, consumers, customers, and communities alike. With a focus
on Social Equity and Educational Development, our SEEDTM initiative ensures
that our company reflects the communities in which we serve, ensuring equal
opportunity for all to have the knowledge and resources to work in and own
businesses in cannabis.  
  
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis
industry with a focus on quality and consistency of product, and to bring
legitimacy to the industry with the highest level of integrity and
professionalism.  
  
If you’re interested in joining our mission, click the below links to join our
team today!

## **MISSION STATEMENT**

At Cresco, we aim to lead the nation’s cannabis industry with a focus on
regulatory compliance, product consistency, and customer satisfaction. Our
operations bring legitimacy to the cannabis industry by acting with the
highest level of integrity, strictly adhering to regulations, and promoting
the clinical efficacy of cannabis. As Cresco grows, we will operate with the
same level of professionalism and precision in each new market we move in to.

 **JOB SUMMARY**

Cresco Labs is seeking a strategic and execution-oriented Sr. Director, Retail
Marketing to lead and scale marketing for the Sunnyside business. This
individual will report directly to the VP of Retail Operations & Marketing and
serve as the key architect of our retail brand, in-store visual & design
strategy, and national marketing programs. The role requires a retail-first
thinker with deep experience in building scalable marketing systems that
connect seamlessly across channels and store teams. Success in this role
demands someone who thrives in a dynamic, high-growth environment and
approaches their work with ownership, follow-through, and operational
excellence. The ideal candidate will have experience leading performance-
driven marketing organizations at the forefront of retail innovation. They
must be able to define a compelling vision and lead with clarity, structure,
and accountability.

**CORE JOB DUTIES  **

  * Owns the end-to-end brand marketing strategy for the retail business, driving customer acquisition, retention, and brand affinity at scale. 

  * Architects retail brand marketing budget, in service of the broader P&L, accountable for delivering measurable results that are accretive to the business. 

  * Partners closely with regional P&L owners to align marketing strategy and spend, translating goals into clear business outcomes. Educates cross-functional stakeholders on the impact of marketing levers, driving understanding, trust, and shared accountability for results. 

  * Sets and leads the retail brand vision, positioning and identity, ensuring cohesion across store design, visual merchandising, content, e-commerce, and Sunnyside owned brand. 

  * Builds and scales marketing programs that can be executed with nuance locally and are effectively implemented across stores in partnership with field operations and store teams. 

  * Leads the in-house creative agency, delivering exceptional creative and production output on brief and on time, balancing the needs of high quality and high quantity work.  

  * Provides dotted-line leadership to a regional marketing team that supports day-to-day execution and cross-functional alignment across markets, ensuring continuity of brand expression and consistency with national commercial strategies. 

  * Establishes a culture of accountability and ownership within the marketing team, setting clear expectations and delivering results with operational excellence. 

  * Partners cross-functionally across Retail Operations, Merchandising & Planning, Finance, HR, Wholesale Marketing etc. to ensure unified execution of initiatives and proactive communication of plans. 

  * Champions a strong feedback and testing culture, leveraging performance data to continually iterate and improve marketing programs. 

  * Owns internal marketing operations systems and toolkits, ensuring processes are scalable, repeatable, and consistently executed across teams.  

**REQUIRED EXPERIENCE, EDUCATION AND SKILLS   **

  * A bachelor’s degree and 10+ years of marketing leadership experience in high-growth, multi-unit retail environments; cannabis experience is a plus but not required. 

  * Best suited for someone who is Chicago-based and can participate in our hybrid work environment (office in Fulton Market 2-3 days per week). Quarterly travel in market.  

  * Experience building and evolving brand systems across all physical and digital retail touchpoints, including store concept and design. 

  * Experience assessing and integrating M&A is a plus but not required.  

  * Strong analytical mindset and comfort with KPIs spanning both customer behavior and commercial metrics (e.g., CLV, NPS, frequency, retention, ATV, CAC, ROAS, loyalty engagement). 

  * Outstanding communication and stakeholder management skills, with a proactive and transparent approach to cross-functional collaboration. 

  * A builder and leader of high-performing teams, who sets a high bar, offers strong support, and develops future leaders. 

  * Operates with an ownership mindset — delivers with excellence, follows through on commitments, and proactively solves problems. 

**BENEFITS**

Cresco Labs is proud to offer eligible employees a robust offering of benefits
including, major medical, dental and vision insurance, a 401(K)-match program,
FSA/HSA programs, LTD/STD options, life insurance and AD&D.  We also offer
eligible employees paid holidays and paid time off.  Other rewards may include
annual discretionary bonuses, stock options as well as participation in our
employee discount program. Benefits eligibility for permanent positions may
vary by full-time or part-time roles, location, or position.

In accordance with any local and state compensation laws, the compensation
listed is the current estimated range for the position. Final offer details
and future compensation may be determined by multiple factors including but
not limited to, geographic location, market compensation data, skills,
experience, and other relevant factors. For questions about this please
discuss with your recruiter during the interview process.

Pay Range

$170,000--$180,000 USD

 **ADDITIONAL REQUIREMENTS**

  * Must be 21 years of age or older to apply
  * Must comply with all legal or company regulations for working in the industry 
  * The company does not offer employment-based visa sponsorship for this role or any other position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without the need for current or future sponsorship at any time.

_Cresco Labs is an Equal Opportunity Employer and all applicants will be
considered without attention to race, color, religion, sex, sexual
orientation, gender identity, national origin, veteran, or disability status._

##### _California Consumer Privacy Act (“CCPA”) Notice to Applicants:_

##### Please read the [California Employee Privacy
Notice](https://www.sunnyside.shop/california-employee-privacy-notice)[
](https://www.crescolabs.com/california-employee-privacy-notice/)(“CA Privacy
Notice”) regarding Sunnyside* and its affiliate Cresco Labs’ policies
pertaining to the collection, use, and disclosure of personal information.
This CA Privacy Notice supplements the information contained in the
[Sunnyside* Privacy Policy](https://www.sunnyside.shop/privacy-policy) and
applies to California resident employees and job applicants. Applicants with
disabilities may access this notice in an alternative format by contacting
[CCPAnotice@crescolabs.com](mailto:CCPAnotice@crescolabs.com)

##### Reporting a Scam:  
  
Cresco Labs is aware of fictitious employment offers being circulated from
various sources. Many of these schemes consist of an alleged offer of
employment with Cresco Labs with the intention of gaining personal
information, including payment and/or banking information. Be aware that
fraudulent job offers and correspondence may appear legitimate: they may
feature a Cresco Labs logo, they may appear to originate from an official-
looking email address or web site, or they may be sent by individuals
purporting to represent Cresco Labs or an entity which includes the word
Cresco Labs in its name.  
  
Please note that Cresco Labs  **does not  **ask for payment or personal
banking information as a condition of employment. Any personal information is
requested for payroll or state badging purposes only. Applications can be
securely submitted through our career’s pages.

##### We are working diligently to block this from happening. Beware if an
offer of employment looks too good to be true. Never divulge personal and
banking information or send money if you are unsure of the authenticity of an
email or other communication in the name of Cresco Labs.

##### If you are in doubt, please contact us at  **[Report-a-
spam@crescolabs.com](mailto:Report-a-spam@crescolabs.com)**  with questions.

