Senior Manager, Product Marketing at AutoFi | Powderkeg

Location: Remote

Employment Type: Full Time

Team: Marketing

About AutoFi:

AutoFi is the leading commerce platform for end-to-end digital automotive sales and financing, powering billions of dollars in transactions every year through a network of top lenders. Our cloud-based pricing platform and APIs offer customizable solutions to power prequalification and financing for the largest automotive brands in the industry.

We are funded for years of future growth and backed by investors including Crosslink Capital, Santander Holdings USA, SVB Financial Group, Ford, BMW iVentures and Mouro Capital. AutoFi recently raised an $85 million dollar financing at a nearly $700 million valuation to double down on our mission to bring joy and trust to the automotive market. You can read more about our recent financing [here]( Closes-85-Million-in-Funding-to-Accelerate-Growth).

After producing four consecutive years of 100% revenue growth, the AutoFi team in 2021 more than doubled in headcount, while our platform processed more than one million automotive financing requests that resulted in more than $3 billion in vehicle sales. Our recent round of funding will fuel continued growth, enabling us to keep innovating on behalf of our dealer, OEM, lender and enterprise clients.

Our team is diverse - spread out across the U.S. and Canada, we have backgrounds from finance and technology as well as deep experience in all areas of the auto space. We’re empathetic, gritty, curious, and humble owners of this business and are supported by some of the biggest names in the auto and financial industries as commercial partners. We’ve never been more excited about the opportunity in front of us to help transition the auto industry from offline to online. If changing a trillion-dollar industry sounds exciting, we’d love to hear from you. Read more about joining us here.

About the Role:

AutoFi is seeking a dynamic product marketing leader responsible for overseeing Go-to-Market strategy, positioning, messaging, competitive differentiation and sales enablement strategies for all AutoFi products. The Senior Manager, Product Marketing will partner with key stakeholders in product, sales, dealer success and marketing to ensure that AutoFi products are successfully launched and adopted by AutoFi’s automotive client base (including dealers, OEMs, enterprise and lender clients).

Key Responsibilities:

  • Build and oversee GTM strategy for product/feature rollouts
  • Maintain/develop a deep expertise and understanding of the automotive industry and client pain points
  • Own messaging, positioning, and personas for all AutoFi products
  • Identify compelling ROI metrics and customer success stories that highlight how AutoFi products are helping clients
  • Analyze product, customer, and market data to define strategy and build compelling messaging
  • Partner with demand generation to develop compelling programs to drive new business acquisition, increase product adoption, and drive customer retention
  • Partner with product leaders across the organization to coordinate on product roadmaps and messaging
  • Partner with Sales and Customer Success to support sales enablement efforts, competitive analysis, and create sales tools that will drive conversion and win rates
  • Contribute to competitive intelligence, product pricing, and analysis
  • Contribute to the product research process, including cohort analysis and needs assessment, to develop strategies that resonate with the market.

Required Qualifications:

  • 5+ years of B2B SaaS product marketing experience
  • Proven business and analytical skills to conduct market analysis and develop and execute go-to-market plans
  • Proven success working cross-functionally with internal business partners
  • Ability to analyze complex data
  • Very strong written communication skills
  • Detail and deadline-oriented
  • Automotive experience is a plus

AutoFi is an equal opportunity employer. Individuals seeking employment are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.

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Job Summary
  • Job Title
    Senior Manager, Product Marketing
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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