Community and Marketing Lead - Caribbean at Binance | Powderkeg

Location: Barbados, Bridgetown

Employment Type: Full-time: Remote

Team: Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for a seasoned Social Media Specialist to join our Latin America Social Media team. You will be taking ownership of multiple official social media channels, managing content strategy and quality for each; measure and analyze different campaigns to give data driven recommendations to improve future performance. You have a keen interest in crypto and blockchain related subjects so you can keep yourself most updated on market trends and news.


  • Be a part of the central social media team, contributing towards the main Binance accounts on each platform
  • Produce high quality, engaging, original content that can be used cross-platform
  • Own and operate multiple official social media and signal channels, as well as the content strategy/output and results for each
  • Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams
  • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
  • Innovate and implement test-and-learn strategies along with delivering results
  • Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
  • Engage and build communities through one-on-one as well as one-to-many conversations
  • Have fun
  • Provide insights about the market to the Marketing team
  • Support the marketing team on in site activities such as OOH campaigns
  • Help planning offline marketing campaigns


  • Native or Fluent English language is a must
  • Native or Fluent Spanish language knowledge is a plus
  • Keen sense and understanding of the crypto market in general
  • Marketing degree or similar background with social media focus
  • A meme connoisseur
  • Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant
  • 2+ years of experience in digital marketing or social media related roles
  • Offline marketing experience
  • sStrong knowledge of crypto communities in Caribbean
  • Well-versed with Twitter, Facebook, Instagram, YouTube
  • Strong sense of responsibility and resistance to stress. Self-motivated and results-oriented
  • Remote and startup experience is a plus

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Community and Marketing Lead - Caribbean
  • Company
  • Location
  • Employment Type
    Full time
Ready to apply?
Ready to apply?