Content Marketer / Social Media Marketer at Binance | Powderkeg

Location: South Africa, Cape Town

Employment Type: Full-time Onsite or Remote

Team: Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


  • Writing blog posts, e-books, educational articles, presentations, video scripts, infographics, website content, courses and white papers to be posted on the company's blogs and website.
  • Write high-quality, SEO-friendly content, and continuously improve user experience, traffic, and retention.
  • Research and explore new technologies in the blockchain industry.
  • Create and maintain an active editorial calendar and social media calendar of appropriate content.
  • Coming up with creative content strategies and implementing them
  • Develop a measurement framework for generating results of the content marketing activity to be used for future marketing campaigns.
  • Build connections with the media and seek out chances for publication, media clips, and partnership. This will increase exposure and awareness of the brand.
  • Provide recommendations to ensure the content is understandable to a first-time reader who possesses little knowledge of the concepts covered.
  • Adhere to the Binance Academy style guide
  • Ensure that the vocabulary, syntax, punctuation, paragraph structure, and phrasing are consistent with internal standards.
  • Understand the dynamics of the industry, guide and enhance the user readership and following rate through content planning and other means.

  • 6 years of experience in producing and editing written content.
  • Strong writing, planning, and editing skills.
  • Creative with a proven ability to develop unique ideas and to expand on them in high-quality written formats. and able to produce unique ideas and cognition.
  • Strong sense of responsibility, logical, rigorous and meticulous, self-motivated, and values strong teamwork.
  • Expertise in one or more of the following fields: trading, finance, cryptocurrency, DeFi, and/or online privacy.
  • Bachelor's degree or above in education, journalism, psychology, media, marketing, and related fields.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Content Marketer / Social Media Marketer
  • Company
  • Location
  • Employment Type
    Full time
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