Content Strategy Lead at Binance | Powderkeg

Location: Global

Employment Type: Full-time Onsite or Remote

Team: Communications

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

We’re looking for a Content Strategy Lead to work with Binance’s rapidly growing content team. This role will be instrumental in building out the long term strategy for Binance’s voice across a variety of channels including Academy, Blogs, Announcements and more. This role will also be responsible for the ideation and execution of impactful content-driven marketing campaigns to give greater value to current Binance users and to bring more people into the ever growing Binance ecosystem.

We’re looking for someone who knows the ins and outs of blockchain technology, can help people successfully navigate the world of cryptocurrency, NFTs, DeFi, the metaverse as well as other emerging trends as they arise.A deep understanding of personal finance and how cryptocurrency is evolving to fit into the broader markets and investing landscape is essential.

This role will work closely with our content editors/writers, audience development, product, art and design, and broader marketing team to bring our content to a broader audience.

Binance is a fun, creative, and transparent organization, where everyone has access to our executive team, learning important business skills, taking part in major decisions, and experiencing life in a rapidly growing online media environment.


  • Working closely with the Content Lead on the creation of impactful content marketing campaigns
  • Codifying top, mid and bottom funnel strategies
  • To work alongside the growth team and content lead to understand how to grow an audience sustainably
  • Keeping an eye of shifting trends in the blockchain industry to ensure that content is relevant and timely
  • Edit and refine existing content for a variety of channels
  • Working closely with team leads to develop and implement a content strategy that is customer-focused and impactful


  • Bachelor's degree or above
  • A strong grasp of language, syntax and the ability to transform complex concepts into easily understandable copy
  • Knowledge of the blockchain and cryptocurrency industry
  • Strong copy editing skills
  • Proven ability to develop innovative solutions
  • Excellent problem-solving and analytical skills

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Content Strategy Lead
  • Company
  • Location
  • Employment Type
    Full time
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