CRM / Lifecycle Marketing Specialist - South Asia at Binance | Powderkeg

Location: Remote

Employment Type: Full-time Onsite or Remote

Team: Local Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

As the Lifecycle Marketing Manager for South Asia you will have the opportunity to lead our strategy and operations in one of Binance’s key markets worldwide. You will play a vital role in all aspects of the business, from creating the best possible exchange through best in-field operations, to launching new product offerings in your country.

This role requires a strong specialist, someone who can create and drive strategy but also roll up their sleeves and get their hands dirty. It’s the intersection of leadership, analytics, creativity, and problem solving that makes the Growth Marketing Manager one of the most interesting jobs at Binance.


  • Drive new product or segment strategic roadmap that allows Binance to scale and drive efficiency throughout the funnel
  • Digging into data to uncover opportunity areas, establish baselines, establish goals and maximize the efficiency of the CRM, the data inside it, and how a company uses the software to improve customer care
  • Identify gaps in data infrastructure and partner cross functionally to roadmap and execute on path to ideal state while still identifying short term wins
  • Build or partner to create effective Marketing tactics to improve top of funnel demand and middle of the funnel conversion
  • Build from the ground up new marketing levers and rapidly operationalise top performers into evergreen programs


  • Minimum of 3 years of CRM / Lifecycle Marketing, ideally in the B2C industry
  • Strong coordination skills and strategic mindset for marketing. Familiarity with online and offline marketing avenues such as social media, community management, event management, others
  • Proven experience in growing and managing user base
  • Must be a fluent level English speaker.
  • Must have a strong interest in crypto/blockchain/technology space
  • Must be able to work independently. Strong work professionalism and collaboration to work remote with global marketing team members
  • University degree relating to Marketing is a plus
  • Experience in funnel optimization for converting users from registration/ signup to active platform users


・ Competitive salary

・ Flexible working conditions

・ Flat organisation

・ Great Locations with a highly talented and international colleagues

・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

About Binance

Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.

Job Summary
  • Job Title
    CRM / Lifecycle Marketing Specialist - South Asia
  • Company
  • Location
  • Employment Type
    Full time
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