Data Analytics Manager (Marketing) - Latam at Binance | Powderkeg

Location: Latin America

Employment Type: Full-time Onsite or Remote

Team: Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance has an exciting new role joining our Marketing team to support our Marketing data infrastructure set up and improvement, creating tools and dashboards and making our findings from our data readily available to our teams. Also this role will support the business with market research into competitors and user data. This will help us to tailor our strategies to our audiences and help us to understand and improve the effectiveness of our Marketing efforts, overall empowering key strategic decisions for our expansion across the world.


  • Work extensively with Data Dashboards to refine user experience and key metrics research
  • Identify acquisition, retention and commercial opportunities based on data, industry trends and competitive environment
  • Analyze the effectiveness of push notifications and in-mails/emails
  • Understand users behavior on the platform and propose actions to test improvements bases on internal data point
  • Support and manage data requests from business stakeholders - can understand business change needs and assess the impact of those changes


  • A professional with 3+ years of experience in analytics, preferably in a startup or tech/finance company
  • Experience in analytical and data visualization tools such as Datawind, Tableau, Google Analytics, etc.
  • Strong analytical and quantitative skills; experience using data and metrics to test theories, confirm assumptions, and measure success
  • A passion for crypto and digital assets. We are trying to change an entire industry and it will take time
  • Good business sense and logical thinking
  • Ability to synthesize information and generalize the pattern
  • Advanced in English, both written and oral. Presentation skills.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Data Analytics Manager (Marketing) - Latam
  • Company
  • Location
  • Employment Type
    Full time
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