Global Brand PR Director at Binance | Powderkeg

Location: Global

Employment Type: Full-time Onsite or Remote

Team: Communications

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

The Global Brand Public Relations Director will work cross-functionally and help lead strategic development and execution of proactive communications initiatives. Reporting to the Global Sr. Director of Brand Communications, this role will partner closely with marketing, partnerships, product and core departments throughout the business to support and enhance the company’s PR programming.

This is a role for someone who can bring their PR and communications expertise to the fast-growing crypto and blockchain industry in order to gain more awareness and ultimately users to the Binance ecosystem.


  • Partner with marketing and key business units to drive storytelling and narrative development that instills a deeper Binance brand image across 160 markets
  • Collaborate closely with cross-functional teams on coordinated campaigns, events, product launches, influencer campaigns, foundation activities and incubation projects
  • Support the ongoing development and execution of the corporate partner and sponsorship strategy, including providing feedback and insights on potential partnerships under consideration
  • Collaborate across our global team to identify areas that could be media-worthy, Onboard and manage creative and PR agency partners in order to amplify programming
  • Develop and execute external brand communications strategies, increasing Binance’s share of voice, awareness with the ultimate goal of attracting new users


  • Passion and enthusiasm for crypto and/or technology
  • 10 - 12+ years experience in public relations, corporate or brand communications
  • Strong coordination and organization skills, and ability to meet deadlines
  • Detail-oriented. Fast learner. Strong writer
  • Experience developing strategic public relations and communications campaigns and managing external agencies
  • Excellent interpersonal communication skills; able to bring together different views, goals, and needs to find alignment and deliver business value
  • Strong business acumen and experience partnering with a variety of business stakeholders, able to influence and counsel executives and cross-departmental groups

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Global Brand PR Director
  • Company
  • Location
  • Employment Type
    Full time
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