Global Product Communications Head at Binance | Powderkeg

Location: Global

Employment Type: Full-time Onsite or Remote

Team: Communications

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

The Global Product Communications Head will work cross-functionally to build Binance’s product communications capability and devise product PR campaigns, storytelling and announcements from ideation through to execution, grow the profile of the company with business/consumer audiences while also driving awareness of our growing presence in the global tech and financial ecosystem.

You will also lead other team members in the Product Comms organization who are supporting each of our Product Lines.

This is a role for someone who wants to bring their product communications expertise to the fast-growing crypto and blockchain industry to build and pioneer crypto and blockchain product communications.

Reporting to the Global VP of Communications, this role will also include collaborating with product, marketing compliance, legal and executive teams.


  • Build and establish Binance’s product communications capability and strategy
  • Build and lead Binance’s product communications team (some existing and many to be hired)
  • Drive storytelling and narrative development around Binance products
  • Develop product messaging, proactive pitches, presentations, and thought leadership narratives for products built across the company
  • Collaborate closely with cross-functional teams (Compliance, Product, Marketing, Legal) on coordinated campaigns, events, and product launches
  • Serve as the day-to-day point of contact for all product communications initiatives
  • Create, execute and guide communications strategy for a wide range of launches, announcements, and major product communications initiatives to support strategic business objectives
  • Select the best channels for executing product comms strategies ie. press releases, social media, blogs, and external & internal campaigns and external channels
  • Manage and cultivate relationships with crypto, tech, consumer lifestyle and other mainstream reporters (both for earned & paid opportunities)
  • Communicate complex technology in clear and concise ways to technical and non-technical audiences
  • Work closely with marketing and product teams to develop written materials around key product launches, including company messaging and statements, communications plans


  • Passion and enthusiasm for technology
  • 10 - 12+ years experience in product communications
  • Proven experience in leading a team
  • Strong coordination and organization skills, and ability to meet deadlines
  • Detail-oriented. Fast learner. strong writer
  • Ability to convey complex ideas in a direct and plainspoken way
  • Experience serving as a spokesperson on product issues
  • Keen interest and knowledge of NFTs, crypto & blockchain, including latest trends and coverage

Nice to have:

  • Experience at a fintech or tech company
  • Experience working with a product marketing team
  • Previous experience working in media, journalism or PR
  • Previous experience working in crypto is a plus

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Global Product Communications Head
  • Company
  • Location
  • Employment Type
    Full time
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