Growth Marketing Manager at Binance | Powderkeg

Location: Asia

Employment Type: Full-time: Remote

Team: Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


  • Work with a global cross-functional team to drive user-growth initiatives from research to ideation, conception, execution and lifecycle analysis.
  • Build and implement user growth framework and marketing infrastructure to facilitate and complement marketing initiatives.
  • Explore new channels and ideas for experimentation, optimization and acquisition growth.
  • Work with local teams to identify opportunities and gaps for user growth, user education.
  • Design and execute localised campaigns tailored to each market’s user readiness, behaviours and market trends.
  • Dive into data analysis to develop user personas, analyse user conversion rates, and leverage data-driven insights to create opportunities for user growth.


  • Curious about users and how to grow users (in terms of volume, transactions) especially in an industry that hasn’t touched the majority of the world’s population.
  • Willing to get his/her hands ‘dirty’, to get into the details to understand local nuances, user behaviours, crypto/defi trends, and most importantly, willing to embark on a learning journey.
  • Comfortable with data and data analysis.
  • Would be a bonus if the candidate also has strong written & communication skills in Chinese.
  • At least 5 years of experience in growth or expansion-related roles, preferably in fast-paced industries.
  • Crypto industry would be a plus.
  • Highly organised and comfortable working across time zones and multiple projects.
  • Great interpersonal skills to be able to build relationships with multiple stakeholders across different geographies and responsibilities.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Growth Marketing Manager
  • Company
  • Location
  • Employment Type
    Full time
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