Location: Asia

Employment Type: Full-time: Remote

Team: Local Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• Work with a global cross-functional team to drive user-growth initiatives from research to ideation, conception, execution and lifecycle analysis, covering the Mongolia Market.
• Build and implement user growth framework and marketing infrastructure to facilitate and complement marketing initiatives.
• Explore new channels and ideas for experimentation, optimization and acquisition growth.
• Work with local teams to identify opportunities and gaps for user growth, user education.
• Design and execute localised campaigns tailored to each market’s user readiness, behaviours and market trends.
• Dive into data analysis to develop user personas, analyse user conversion rates, and leverage data-driven insights to create opportunities for user growth.

Requirements:

• Curious about users and how to grow users (in terms of volume, transactions) especially in an industry that hasn’t touched the majority of the world’s population.
• Understands the pain points and gap for the Mongolia Market
• Willing to get his/her hands ‘dirty’, to get into the details to understand local nuances, user behaviours, crypto/defi trends, and most importantly, willing to embark on a learning journey.
• Be highly data driven and data analysis, comes with a track record in lead generation projects or familiar with project management.
• At least 5 years of experience in growth or expansion-related roles, preferably in fast-paced industries.
• Crypto industry would be a plus.
• Highly organised and comfortable working across time zones and multiple projects.
• Great interpersonal skills to be able to build relationships with multiple stakeholders across different geographies and responsibilities.

Conditions:

・ Competitive salary

・ Flexible working conditions

・ Flat organisation

・ Great Locations with a highly talented and international colleagues

・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

About Binance

Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.