Head of Marketing - Brazil at Binance | Powderkeg

Location: Brazil, Sao Paulo

Employment Type: Full-time Onsite or Remote

Team: Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


  • Execute on the Binance Brazil marketing and growth strategy
  • Contribute to the marketing strategy with ideas to grow the Binance Brazil business
  • Spot opportunities and the main point of strategic decision on Brazil's marketing activities
  • Execute on the activities associated with the marketing strategy
  • Delivering digital content in the form of video interviews, podcasts, and webinars
  • Create a professional and smooth experience for guests and deliver high quality production for dissemination to Binance Brazil stakeholders
  • Deliver to deadlines. Maintaining and updating Binance Brazil’s social media channels
  • Respond to social media queries
  • Create and post relevant content to Binance Brazil social media channels to drive engagement with our stakeholders
  • Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Binance Brazil reputation Ensure the onboarding process is suitable for corporate clients
  • Manage the ongoing demands of corporate clients such as the build out of API changes, reporting documents and integration requests
  • Perform market analysis to determine competitors' product strengths and weaknesses to ensure Binance Brazil is continually leading the market
  • Review the marketplace weekly and complete the competitor marketing analysis in the ROCK weekly document, or similar
  • Provide recommendations utilizing the AARRR testing methodology, or similar, for changes to Binance Brazil’s digital marketing strategy based on changing market dynamics
  • Represent Binance Brazil at industry events and in business development activities
  • Prepare for and present at industry events such as conferences, panels and webinarsContribute to Binance Brazil’s position as a thought leader in the Brazil & Global digital exchange industry Represent Binance Brazil at industry events and in business development activities
  • Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Binance Brazil’s reputation
  • Strict adherence to all Binance Brazil’s internal security and confidentiality requirements. Contribute to Binance Brazil’s position as an ESG reporting entity.


  • Bachelor's Degree in Marketing or Communications, or any other related field
  • Minimum 7 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
  • Proven marketing management experience with strong ownership and emotional intelligence
  • Experience launching marketing initiatives
  • Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
  • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
  • Business level fluency in English and native level fluency in the designated local language
  • Execution oriented mindset - with the humility, drive, and scrappiness to get it done

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Head of Marketing - Brazil
  • Company
  • Location
  • Employment Type
    Full time
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