Market Insights Senior Manager (Marketing) at Binance | Powderkeg

Location: Asia

Employment Type: Full-time Onsite or Remote

Team: Data & Analytics

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking to hire a Market Insights Senior Manager to empower our marketing team with research and data on our users, markets and competitors to make better informed decisions on our business strategy.

This is a brand new role that will help set the foundations for research frameworks, partners with key internal stakeholders for their research needs and build up partnerships with external research firms.


  • Set the strategic research priorities and vision for marketing.
  • Develop and deploy global market research studies to track market share, brand awareness / sentiment, and user satisfaction.
  • Analyse raw survey data and perform statistical analyses.
  • Create profiles of users and prospects and identify barriers to entry and important value propositions.
  • Segment users and prospects into categories that facilitate better targeted messaging and strategy.
  • Translate insights from behavioral and survey data into concrete actions and specific recommendations.
  • Produce highly effective reports and presentations to influence marketing planning and executive decision-making.


  • 5+ years of hands-on experience in designing and executing quantitative and qualitative market research studies.
  • Experience in qualifying and engaging research agencies for research projects.
  • Experience leading insights-driven campaigns/product launches.
  • Strong vendor relationships.
  • Strong project management skills.
  • Strong stakeholder relationship management skills.
  • Excellent English communications (written & oral).
  • Good interest/experience in blockchain is a strong plus.
  • Undergraduate degree in economics, statistics, or equivalent experience is a plus.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Market Insights Senior Manager (Marketing)
  • Company
  • Location
  • Employment Type
    Full time
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