Location: Turkey, Istanbul
Employment Type: Full-time Onsite or Remote
Team: Marketing
Binance is the global blockchain company behind the world’s largest digital
asset exchange by trading volume and users, serving a greater mission to
accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain
industry and contribute to the crypto-currency revolution that is changing the
world?
Binance is looking for a Performance Marketing Manager to drive user growth by
planning and optimizing paid social marketing campaigns and search engine
optimization. This role will be reporting to Binance Turkey Marketing
Director; requires working highly both locally and globally as part of the
global distributed marketing team.
Responsibilities
- Creating a strong performance marketing strategy & execution plan
- Manage, analyze and propose optimization in the platforms including Facebook, TikTok, Snapchat, Reddit, LinkedIn and various other social platforms
- Monitor and report on performance using analytics tools like AppsFlyer, Google Analytics, App Annie, and Similarweb
- Help manage data integrations between ad platforms, analytics platforms, and our internal data warehouse
- Develop and implement a robust paid media experimentation approach across creatives, audiences, optimization strategies, channels, and geographies to maximize ROAS Meet ambitious growth KPIs
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
- Research and implement search engine optimization recommendations, analyze competitor advertising links, and link building with local publisher
Requirements
- 3-4 years of relevant paid social marketing experience, preferably directly managing digital marketing campaigns for a fintech, e-commerce and mobile app company
- Solid understanding of performance marketing, conversion, analytics and online customer acquisition
- Up-to-date with the latest trends and best practices in SEO and SEM
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Strong interest and knowledge in the crypto/blockchain/technology space
- Fluent English speaker
Working at Binance
• Do something meaningful; Be a part of the future of finance technology and
the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire