Performance Marketing Manager at Binance | Powderkeg

Location: Turkey, Istanbul

Employment Type: Full-time Onsite or Remote

Team: Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for a Performance Marketing Manager to drive user growth by planning and optimizing paid social marketing campaigns and search engine optimization. This role will be reporting to Binance Turkey Marketing Director; requires working highly both locally and globally as part of the global distributed marketing team.


  • Creating a strong performance marketing strategy & execution plan
  • Manage, analyze and propose optimization in the platforms including Facebook, TikTok, Snapchat, Reddit, LinkedIn and various other social platforms
  • Monitor and report on performance using analytics tools like AppsFlyer, Google Analytics, App Annie, and Similarweb
  • Help manage data integrations between ad platforms, analytics platforms, and our internal data warehouse
  • Develop and implement a robust paid media experimentation approach across creatives, audiences, optimization strategies, channels, and geographies to maximize ROAS Meet ambitious growth KPIs
  • Work with editorial and marketing teams to drive SEO in content creation and content marketing
  • Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
  • Research and implement search engine optimization recommendations, analyze competitor advertising links, and link building with local publisher


  • 3-4 years of relevant paid social marketing experience, preferably directly managing digital marketing campaigns for a fintech, e-commerce and mobile app company
  • Solid understanding of performance marketing, conversion, analytics and online customer acquisition
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Strong interest and knowledge in the crypto/blockchain/technology space
  • Fluent English speaker

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Performance Marketing Manager
  • Company
  • Location
  • Employment Type
    Full time
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