PR Director (North LATAM) at Binance | Powderkeg

Location: Latin America

Employment Type: Full-time: Remote

Team: Communications

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.

Binance is looking for a PR Director - North LATAM to join its local markets being responsible for developing and driving our communications strategy in all of the country, including Public Affairs. This role will form part of the local leadership team, and will help craft strategies aimed at protecting the company’s reputation, while supporting the company’s voice on a range of topics including building brand awareness, supporting our global narrative, and addressing local needs when it comes to government relations, taxes and legal matters among others.

You must be comfortable and confident in working directly with journalists and other external stakeholders, as well as with internal leaders, and developing and delivering communications plans that support business and policy objectives.

This is a full-time remote position based in Mexico or Colombia. The role will report to the regional PR Director for Latam.


  • Develop a long-term communications strategy that supports Binance Spanish Speaking Market business in LATAM, brand and policy objectives
  • Create, implement and manage strategic communication programs to build and maintain positive relationships with internal and external constituencies
  • Lead Public Affairs, corporate and brand communications initiatives in Spanish Speaking Markets in LATAM
  • Track emerging issues and assess their potential impact on Binance; map key stakeholders and build coalitions to drive Binance's corporate, brand and policy agenda
  • Manage PR agencies to support strategic initiatives and develop communications materials, including story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.
  • Work with company spokespeople to prepare them for public speaking engagements, media interviews, and company meetings
  • Collaborate with cross-functional teams and represent communications on the Spanish leadership team
  • Must be comfortable with using data to shape stories and use it for various local news angles.


  • Bachelor’s Degree in related field
  • 12+ years Communications experience, including either working in-house or in a PR agency
  • Solid understanding of Spanish Speaking LATAM policy environment with a proven-track record working on communications initiatives involving corporate, policy and crisis communications
  • Ability to work collaboratively with multi-functional leads in a matrix organization
  • Excellent writing skills both in Spanish and English
  • Passion for Binance and the mission of the company
  • Experience working on projects in a fast-paced environment
  • Strong organizational skills and attention to detail
  • Strong verbal communications and interpersonal skills
  • Maintaining enthusiasm and calm demeanor in stressful situations.
  • An international and inclusive mindset
  • Conduct monthly and quarterly/half yearly reports
  • Manage PR-related budgets.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    PR Director (North LATAM)
  • Company
  • Location
  • Employment Type
    Full time
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