Product & Brand Manager (Institutional) at Binance | Powderkeg

Location: Asia

Employment Type: Full-time Onsite or Remote

Team: Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for a creative, analytical, driven and self-starter Product & Branding Manager with deep product and brand marketing experience to drive and execute end-to-end marketing strategies globally. As a Product & Branding Manager, you are responsible for developing thought leadership with compelling insights based on well thought out narratives and deep understanding of our products, which you will deliver across various channels.


  • Drive storytelling and narrative development that instills a deeper Binance brand image for institutional clients
  • Develop and help create / foster our brand positioning, voice and values (website, newsletter, blog, social media, forum, etc.)
  • Develop product marketing strategies for institutional clients
  • Produce marketing materials and content such as presentation decks, news releases, social media captions, industry reports, copywriting, etc.
  • Support and drive engagement and adoption of the Binance institutional products through target marketing initiatives, PR and Communications, social media, etc
  • Communicate and coordinate proactively among various teams to continuously improve how we market our products
  • Collaborate with the front office team to drive key value propositions of the product
  • Develop an analytical framework to measure and report on the performance of product marketing initiatives


  • 5+ years experience in product marketing for institutional clients
  • Excellent written and verbal communication skills
  • Self starter, proactive and able to perform with minimal supervision
  • Product marketing experience in blockchain/cryptocurrency industry is a plus
  • Experience in corporate or brand communications is a plus
  • Thrive in collaborative cultures and working cross-functionally with various teams to launch successful partnerships

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Product & Brand Manager (Institutional)
  • Company
  • Location
  • Employment Type
    Full time
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