Senior Associate/Manager, Strategic Finance Marketing at Binance | Powderkeg

Location: Hong Kong

Employment Type: Full-time Onsite or Remote

Team: Finance & Administration

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


  • Lead marketing spend, planning and evaluation across marketing spend (eg paid adv, PR & KOL, user campaigns, sponsorships etc).
  • Analyze the effectiveness of marketing campaigns, derive insights, and develop high-impact recommendations for executive business leaders.
  • Measure marketing incrementality through multiple statistical techniques (e.g., A/B and multivariate testing) and causal impact analyses.
  • Provide key data insights to help marketers shape new or existing campaigns, continuing to identify growth opportunities, and data-driven recommendations to improve budget investments.
  • Work with complex datasets, ensuring that our marketing activities are being tracked and measured appropriately by working with cross-functional stakeholders.
  • Build relationships and collaborate with leaders across Marketing, Regions and Finance team to find solutions to challenges
  • Drive continuous process improvement, standardization, simplification and reporting enhancements


  • 5+ years of experience in an FP&A or strategic finance role supporting Marketing function or in a Marketing role supporting analytics & strategy with Finance background at a large internet company (B2C)Analytical problem solver with extensive experience building complex financial and/or operating models
  • Ability to craft executive-level presentations and develop succinct narratives outlining the key points of a deliverable and next step action items
  • Demonstrated abilities to ask the right questions and to use sound business judgment when collaborating with a wide-range of stakeholders
  • Proven proclivity for quickly identifying and methodically resolving potential road-blocks

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Senior Associate/Manager, Strategic Finance Marketing
  • Company
  • Location
  • Employment Type
    Full time
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