Senior Growth Marketing Specialist at Binance | Powderkeg

Location: Singapore

Employment Type: Full-time: Remote

Team: Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


  • Grow users through user segmentation, product cross-sell, and product offerings integration
  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates/KOL collaboration
  • Drive User Acquisition, Improve User Engagement and Increase User Retention
  • Establish and maintain relationships with partners while negotiating/ executing partnership deals
  • Provide market and competitive intelligence for the industry, monitor KPI and trends in communities to inform overall marketing and product strategy
  • Plan, Coordinate and Project manage 360 integrated digital marketing campaigns to drive user growth, engagement and retention
  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
  • Assist the Marketing Manager in PR/Marketing and Creative Agency Management and Execution
  • Copywriting experience for internal/external communications
  • Analyse efficiency and effectiveness of our channels, including but not limited to social media, search engine, email campaigns, affiliate partners


  • 1-4 years of PR/Professional/Relevant Marketing experience.
  • PR Agency Experience would be a bonus
  • Understanding & high interest in the Crypto industry is a must
  • Background in financial and or cryptocurrency sectors a plus
  • Experience in web analytic tools and digital advertising is desired.
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
  • Familiar and proven success with execution of marketing campaigns on Social and Digital Channels eg. Email Marketing, Influencer Marketing, Google, Facebook, Twitter, Telegram, Discord, TikTok, etc
  • Experience working with external partners, notably in the financial, business or cryptocurrency sector
  • Superior creative and communications skills; well versed in both English (Primary) and Chinese Language.
  • Excellent English Creative Copywriting Skillset and Experience required for internal/external communications to press/media/community users.
  • Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    Senior Growth Marketing Specialist
  • Company
  • Location
  • Employment Type
    Full time
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