Employment Type: Full-time: Remote
Binance is the global blockchain company behind the world’s largest digital
asset exchange by trading volume and users, serving a greater mission to
accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain
industry and contribute to the crypto-currency revolution that is changing the
- Grow users through user segmentation, product cross-sell, and product offerings integration
- Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates/KOL collaboration
- Drive User Acquisition, Improve User Engagement and Increase User Retention
- Establish and maintain relationships with partners while negotiating/ executing partnership deals
- Provide market and competitive intelligence for the industry, monitor KPI and trends in communities to inform overall marketing and product strategy
- Plan, Coordinate and Project manage 360 integrated digital marketing campaigns to drive user growth, engagement and retention
- Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
- Assist the Marketing Manager in PR/Marketing and Creative Agency Management and Execution
- Copywriting experience for internal/external communications
- Analyse efficiency and effectiveness of our channels, including but not limited to social media, search engine, email campaigns, affiliate partners
- 1-4 years of PR/Professional/Relevant Marketing experience.
- PR Agency Experience would be a bonus
- Understanding & high interest in the Crypto industry is a must
- Background in financial and or cryptocurrency sectors a plus
- Experience in web analytic tools and digital advertising is desired.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
- Familiar and proven success with execution of marketing campaigns on Social and Digital Channels eg. Email Marketing, Influencer Marketing, Google, Facebook, Twitter, Telegram, Discord, TikTok, etc
- Experience working with external partners, notably in the financial, business or cryptocurrency sector
- Superior creative and communications skills; well versed in both English (Primary) and Chinese Language.
- Excellent English Creative Copywriting Skillset and Experience required for internal/external communications to press/media/community users.
- Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners
Working at Binance
• Do something meaningful; Be a part of the future of finance technology and
the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire