Location: Europe
Employment Type: Full-time Onsite or Remote
Team: Marketing
Binance is the global blockchain company behind the world’s largest digital
asset exchange by trading volume and users, serving a greater mission to
accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain
industry and contribute to the crypto-currency revolution that is changing the
world?
Responsibilities
- Work with a global cross-functional team to drive user-growth initiatives from research to ideation, conception, execution and lifecycle analysis
- Produce high quality, engaging and original content
- Drive effective and creative marketing campaigns, working cross-functionally with design, content, performance marketing, product and other teams
- Work with local teams to identify opportunities and gaps for user growth, user education
- Design and execute localised campaigns tailored to each market’s user readiness, behaviours and market trends
- Dive into data analysis to develop user personas, analyse user conversion rates, and leverage data-driven insights to create opportunities for user growth
Requirements
- Willing to get his/her hands ‘dirty’, to get into the details to understand local nuances, user behaviours, crypto/defi trends, and most importantly, willing to embark on a learning journey
- A strategic thinker with the motivation and drive to own and execute initiatives
- Must be able to both work independently and collaborate with remote global marketing team members
- Highly organised and comfortable working across time zones and multiple projects
- 5+ years of experience in digital marketing or social media related roles
- Strong understanding of cryptocurrency/blockchain-related terminologies and trends, and a strong interest in crypto culture are a plus
Working at Binance
• Do something meaningful; Be a part of the future of finance technology and
the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire