SEO / ASO Manager (Trust Wallet) at Binance | Powderkeg

Location: Global

Employment Type: Full-time Onsite or Remote

Team: Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

At Trust Wallet, we have built our reputation around our easy-to-use and secure decentralized crypto wallet, which allows users to have self-custody over their assets and access decentralized services without us storing or accessing any of out user’s identity or asset data, giving users the most control and privacy possible.

Are you looking to be a part of one of the most used wallets in the blockchain industry and contribute to the cryptocurrency revolution that is changing the world?

This is a full time remote position and can be based in any global locations.


  • Work with development teams to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming across many languages
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum growth
  • Track, report, and analyze website analytics and initiatives and campaigns
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing site audits, keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Develop and implement link building strategy
  • Review our existing app store optimization efforts to highlight both strengths and weaknesses to be improved upon
  • Analyze and monitor the marketing and optimization efforts of the other leading crypto apps
  • Undertake the required actions to improve our organic and paid rankings and CTR in the app stores
  • Monitor and report on app store rankings in multiple geographic markets on a weekly basis


  • Knowledge and interest in the world of Trust Wallet & cryptocurrency is a must
  • 3+ years of proven achievement with Global SEO with a large B2C audience
  • 2+ years of ASO optimization related work for a large organization in multiple markets or an agency and familiarity with App Store/Google Play algorithm rules is preferred
  • Language ability - English business level or above, and Mandarin Business level or above to interface with Mandarin speaking tech teams is a strong plus
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management toolsExperience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and ASO
  • Familiar with a wide range of tracking and monitoring tools, such as Google Analytics, AppAnnie, ahrefs and others
  • Detail and results orientated
  • A self-starter that is able to prioritize and execute tasks consistently while working from home.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

Job Summary
  • Job Title
    SEO / ASO Manager (Trust Wallet)
  • Company
  • Location
  • Employment Type
    Full time
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