Location: Remote

Employment Type: Full-time: Remote

Team: Marketing

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities

• Creating, editing and publishing written content for different formats / multimedia / digital channels and platforms. Champion the product’s tone of voice across the product and create a consistent experience for our users.
• Educating, exciting and inspiring our global audience and attracting new fans to our platform - ideal candidate has a strong sports focus
• Proofreading, restructuring and editing articles written by content writers and other team members
• Collaborate with other team members in design, software development, legal and compliance and more to understand expectations and bring content briefs to live via simple, clear, and delightful copy
• Ability to manage and funnel multiple requests and to deliver quality content to tight deadlines. Ensuring timelines are managed effectively and consistently with all given projects and content workflows
• Maintaining best practices and developing online content standards, compliance, voice and tone, style guides
• Reporting on content effectiveness: monitor web traffic and user engagement (e.g. bounce rates) - assisting with optimization of content efforts
• Working collaboratively an cross-functionally with Web, Product, Creative, Marketing and other teams in the company
• Helping with User Journey Mapping, FAQs, UI content and on-page content configuration as well as product feature related documentation
• Stakeholder management and relationship building - internally and externally
• Ensure a diverse web presence by sharing content through a multiplicity of channels
• Work closely with designers on the development of resources including design posters, advertisements, and other creative contents on a regular basis.
• Experience with PPC, paid ads, A/B testing and other experiments are a plus
• The ideal candidate will also have an interest and/or experience in sports and sports marketing
• Research and identify additional opportunities to increase our brands’ exposure.

Requirements:

• Proven work experience as a Content Editor, Web Editor or similar role
• Portfolio of published work across various channels
• Excellent written and verbal communication skills
• Strong attention to detail
• Project management skills and experience with Asana or similar kanban/scrum/agile methodology is preferred
• Strong teamwork ethic and collaboration skills are a must
• Problem solving with a critical mindset backed by experience in reviewing and editing your own work as well as that of others for grammar, style and tone
• Clear, concise and unambiguous writing style
• Strong ability to prioritize and manage multiple content tasks simultaneously
• Hands-on experience with Content Management Systems is a plus
• Familiarity with SEO guidelines, keyword research and digital marketing principles. Proficiency with Ahrefs, SEMRush and other SEO Tools is a plus.
• To always be actively monitoring Google Analytics and looking for opportunities to grow our audience.
• Understanding of the rules and nuances of product copywriting, user experience, usability, and design thinking
• Native or close to Native level English ability.
• Social media content creation capabilities are a plus
• Passion and experience writing about sports is a huge plus

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire