Principal Product Manager at ChowNow | Powderkeg

Location: Los Angeles, CA or Remote

Employment Type: Full-time

Team: Product

Are you constantly thinking about ways that your favorite products could be improved? Do you love building inspiring, customer-facing products for different types of users? Are you interested in solving problems for small businesses and their customers? Do you enjoy collaborating with nimble teams to achieve big success? If you’ve answered ‘yes’ to these questions, then read on. We might just have the role for you.


ChowNow’s vision is to become the leading North American platform connecting diners and independent restaurants for at-home dining. The ChowNow Platform continues to grow its product offerings and bring restaurants and diners closer together. Our marketplace provides a commission-free ordering for restaurants nationwide and diners with an ever-growing selection of independent restaurants. Our demand network provides diners with the ability to order where they’re already online, including Google, Yelp, Instagram, Snap, and many others. And our white-labeled online ordering system provides restaurants with a branded experience for diners on their website and their own iOS and Android apps for a reasonable monthly fee regardless of order volume. To date, we’ve created over 20,000 apps for our restaurant partners – something that’s never been done before in our category. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners and the same goes for our culture.

Diversity, teamwork, and mutual respect are among our core company values. We pride ourselves on giving our teams plenty of opportunities to make their mark. As we expand to new markets, while scaling responsibly, those opportunities to create, build, and grow will only increase.

Join us and help ensure ChowNow becomes the diner’s first choice for socially responsible online ordering. Together we can preserve neighborhood flavor, one restaurant at a time.


As a Principal Product Manager for ChowNow for Work, you will define, build and launch an entirely new product line for ChowNow. ChowNow has spent over a decade building an ecosystem of destinations and tools for Restaurants and Diners. This ecosystem ensures that ordering food from your local restaurants is both good for consumers and for restaurants. You will be responsible for evolving the product vision as well as executing on the overall product strategy. Take this idea from 0 to 1 and beyond!

We are ready to take that mission to the workplace! We want to provide a mission oriented opportunity for businesses to provide food from local restaurants to their team. You will be on the ground floor of an entirely new line of business.

As a representative of the Product organization, you’ll partner with teams across the organization including engineering, design, data science, and research to identify new areas of opportunity for us to explore. You will have a high level of responsibility and influence over strategic company priorities.

This is an exciting opportunity to lead the development of a new product line that will directly impact our restaurants and diners. We’re currently processing over $2B in food sales annually with millions of monthly active users across our entire product ecosystem, and we’re excited about where we’re taking things from here especially in terms of growing our diners on our marketplace solution.

This is a remote position based in one of our employee hub cities of Los Angeles, San Francisco, Seattle, Austin, Atlanta, NYC, Kansas City, or Chicago. Occasional quarterly travel to our Los Angeles office may be required.


You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.

You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.

You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.

You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.


Specifically you will:

  • Take an entirely new business line from idea to product launch in less than 6 months.
  • Drive key revenue drivers to ensure milestones are met while iterating rapidly on the evolving product.
  • Produce key learnings by the end of 2022 to enter 2023 with a robust roadmap based on previous learnings.
  • Rapidly test and build improvements to your product area with a cross-functional product squad.
  • Use learnings from the team’s successes and failures to constantly improve your product roadmap.
  • Collaborate with our Sales, Client Success, Brand, Marketing, Analytics, Product Design, Engineering, Operations, and other internal teams to identify new opportunities.
  • Keep up-to-date on the latest e-commerce technology, trends in the food space, and new ways to solve customer problems.

Within 30 days, you'll:

  • Complete the ChowNow New Hire Ramp Camp.
  • Learn ChowNow’s sales process to understand how we position our products and services to demonstrate value to local restaurant owners and diners
  • Learn ChowNow’s client onboarding process to understand how restaurants are set up on the platform and how we help increase revenue for our clients.
  • Become familiar with ChowNow’s product development cycle by releasing your first feature into production.
  • Conduct customer interviews to empathize with our users and identify product opportunities for our new business line.
  • Facilitate usability research to ensure that user flows and interactions are simple and intuitive.

Within 60 Days, you'll:

  • Learn about the tech stack, database structure, and system architecture.
  • Set key success metrics and establish a high-level product roadmap based on your discovery of customer pain points and how we can solve for them.
  • Prioritize product backlog items for two full sprints of design and development work.
  • Become familiar with our analytics tools and recommend improvements to our data strategy.

Within 90 days, you'll:

  • Launch your first POC/MVP to a pilot group of users.
  • Work with stakeholders to test proof-of-concepts with businesses, clients and diners.
  • Refine the product roadmap with clear prioritization and milestones.
  • Share the product roadmap with key stakeholders and articulate the customer & business impact.
  • Launch an MVP of this new product line.

Within 6 Months, you'll:

  • Have launched our new product line and determined core components to success.
  • Become known as an enthusiastic product leader and subject matter expert, demonstrating your ability to seek out new ideas, solve problems quickly, and collaborate with teams across ChowNow.
  • Define and champion the long term vision of your product area.

Within 1 year, you'll:

  • Take on additional responsibility after successfully launching several new product features.

You should apply if:

  • You have demonstrable experience in taking B2B and B2C products to a successful launch.
  • You have led a product idea from inception to $50MM in revenue/GMV
  • You have developed a product strategy in partnership with key stakeholders from all levels of the organization including C-Suite executives.
  • You’re constantly curious about the latest consumer apps, trends in digital experiences, and smartly scaling technology platforms.
  • You have experience building B2B2C products.
  • You have experience working with agile teams and are a subject matter expert in teaching agile best practices to a team.
  • You can naturally formulate hypotheses and analyze results to hone in on the right decisions.
  • You are excited to interact with customers to collect feedback.
  • You are able to identify nuggets of opportunity from a sea of data.
  • You’re a fan of iterative development, working with cross-functional teams to hypothesize, measure impact, and learn from previous releases to iterate on future roadmap plans.
  • You have strong Market Analysis skills that inform your prioritization.

About Our Benefits:

  • Competitive Salary
  • Ongoing training and growth opportunities.
  • A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
  • A remote-first culture and up to $450 office equipment reimbursement to enable you to do your best work by setting up your home office.
  • Rock solid medical, dental, and vision plans.
  • Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
  • 3 weeks paid vacation; paid holidays; we expect you to work hard, but still enjoy your personal life
  • 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
  • 401(k) Matching
  • Employer-contributing student loan assistance program.
  • Commuter benefits (including Uber Pool).
  • Employee Stock Incentive Plan.
  • Pet insurance for your fur babies
  • Quarterly Industry Speakers Series.
  • Quarterly Tech Events (Women, LGBTQ, Diversity, Inclusion).
  • Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
  • Enough freedom to spread your wings while still holding you accountable.
  • Fully stocked kitchen and cold brew on tap in our satellite offices

ChowNow takes the health and safety of our team seriously and requires all employees to be fully vaccinated for COVID-19 prior to starting work. We strongly believe that this is the best way to protect our employees, families, clients, and communities. All requests for accommodations will be considered.

As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and we’ll work with you to meet your accessibility needs.

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Job Summary
  • Job Title
    Principal Product Manager
  • Company
  • Location
  • Employment Type
    Full time
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