Senior Product Marketing Manager (B2B) at ChowNow | Powderkeg

Location: Los Angeles, CA or Remote

Employment Type: Full-time

Team: Product

Do you love the challenge of bringing a product to life through storytelling, coordination, and collaboration? Would you be excited to impact the success and survival of your favorite local restaurants? If you are passionate about marketing products that make a difference, then we might have the perfect opportunity for you.


ChowNow’s vision is to become the leading North American platform connecting diners and independent restaurants for at-home dining. The ChowNow Platform continues to grow its product offerings and bring restaurants and diners closer together. Our marketplace provides a commission-free ordering for restaurants nationwide and diners with an ever-growing selection of independent restaurants. Our demand network provides diners with the ability to order where they’re already online, including Google, Yelp, Instagram, Snap, and many others. And our white-labeled online ordering system provides restaurants with a branded experience for diners on their website and their own iOS and Android apps for a reasonable monthly fee regardless of order volume. To date, we’ve created over 20,000 apps for our restaurant partners – something that’s never been done before in our category. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners and the same goes for our culture.

Diversity, teamwork, and mutual respect are among our core company values. We pride ourselves on giving our teams plenty of opportunities to make their mark. As we expand to new markets, while scaling responsibly, those opportunities to create, build, and grow will only increase.

Join us and help ensure ChowNow becomes the diner’s first choice for socially responsible online ordering. Together we can preserve neighborhood flavor, one restaurant at a time.


Reports to the Director of Product Marketing

ChowNow is looking for a senior product marketing manager to drive product marketing for restaurants. As a Senior Product Marketing Manager, you will work from our Los Angeles Headquarters or Remote and will lead our go-to- market efforts and influence our product roadmap, while collaborating consistently with our highly successful Product, Growth Marketing, Sales, PR and Brand Marketing teams. You will be responsible for building our strategy to launch products and tools to restaurants and drive adoption. You will also strategize how ChowNow positions its products and influence the product roadmap with customer insights so that restaurants get the most value out of our products.

This is a remote position based in one of our employee hubs of Los Angeles, San Francisco, Austin, Atlanta, NYC, Kansas City, or Chicago.


You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.

You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.

You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.

You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.


Specifically You Will:

  • Create and maintain cross-functional alignment across our Product, Sales, Restaurant Success, Growth Marketing, PR teams while executing the go-to-market process.
  • Collect learnings and best practices to enable continuous improvement in GTM plans and outcomes.
  • Partner with our product team to develop and implement a world-class go-to-market, launch, and engagement strategy.
  • Develop an expert understanding of ChowNow’s customers, products, and use cases.
  • Identify key metrics, set goals, and analyze the results of our launches.
  • Evaluate and optimize team processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration.
  • Work cross-functionally with sales and growth marketing teams to meet revenue and customer goals.
  • Partner with sales enablement and growth marketing to create collateral and resources for restaurant acquisition.
  • Influence the product roadmap by uncovering and socializing customer insights through market research, competitive analysis, and cross-functional partnership with user research and data science.
  • Manage highly interdependent, complex projects and keep various swim lanes on track with minimal guidance.
  • Create frameworks and processes to socialize marketing initiatives, and create alignment at each level of the company, from peers to senior leadership.

Within 30 Days You’ll:

  • Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
  • Spend time with the product team, growth marketing team, sales enablement, and our restaurant success team.
  • Learn ChowNow’s sales process to understand how we position our products and services to demonstrate value to local restaurant owners.
  • Learn ChowNow’s client onboarding process to understand how restaurants are set up on the platform and how we help increase revenue for our clients.
  • Identify the way we build and ship products by shadowing our product squads.

Within 60 Days You’ll:

  • Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
  • Establish a high-level product marketing roadmap and set key success metrics based on collaboration with our growth marketing, restaurant success, customer support, and sales teams.
  • Develop an expert understanding of ChowNow’s customers, products, and use cases.
  • Work with Product to optimize our user impact of each release.
  • Evaluate and optimize team processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration.
  • Establish a high-level learning agenda to uncover restaurant insights for Product and Sales.

Within 90 Days You’ll:

  • Complete Ramp Camp (ChowNow’s New Hire Onboarding Experience)
  • Create frameworks and processes to socialize marketing initiatives, and create alignment at each level of the company, from peers to senior leadership.
  • Establish a clear Go To Market process and success metrics.
  • Become a trusted partner to our core customer facing teams.
  • Begin executing go-to-market activations and taking our products from ideas to launch.

You Should Apply If:

  • Have past experience as a B2B product marketing manager
  • Experience setting direction and executing operational go-to-market plans that require input and execution from multiple teams.
  • Communication skills and experience influencing a cross-functional team
  • Experience leading/owning business-process design
  • Proven ability to create and execute successful go to market launches, partnering with cross-functional stakeholders.
  • Experience developing product positioning and uncovering customer insights.
  • Experience working with research vendors or agencies.
  • Experience writing creative or research briefs.
  • Are able to operate independently across a set of cross-functional partners to build out new programs and initiatives
  • 5+ years of relevant work experience that can span marketing, product marketing, or product management
  • At least 3 - 5 years of product marketing or go-to-market; experience working in technology or platform companies is preferred

About Our Benefits:

  • Competitive Salary
  • Ongoing training and growth opportunities.
  • A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
  • A remote-first culture and up to $450 office equipment reimbursement to enable you to do your best work by setting up your home office.
  • Rock solid medical, dental, and vision plans.
  • Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
  • 3 weeks paid vacation; paid holidays; we expect you to work hard, but still enjoy your personal life
  • 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
  • 401(k) Matching
  • Employer-contributing student loan assistance program.
  • Commuter benefits (including Uber Pool).
  • Employee Stock Incentive Plan.
  • Pet insurance for your fur babies
  • Quarterly Industry Speakers Series.
  • Quarterly Tech Events (Women, LGBTQ, Diversity, Inclusion).
  • Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
  • Enough freedom to spread your wings while still holding you accountable.
  • Fully stocked kitchen and cold brew on tap in our satellite offices

ChowNow takes the health and safety of our team seriously and requires all employees to be fully vaccinated for COVID-19 prior to starting work. We strongly believe that this is the best way to protect our employees, families, clients, and communities. All requests for accommodations will be considered.

As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and we’ll work with you to meet your accessibility needs.

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Job Summary
  • Job Title
    Senior Product Marketing Manager (B2B)
  • Company
  • Location
  • Employment Type
    Full time
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