Field Marketing Manager at Clearbit | Powderkeg

Location: Remote (US Only)

Employment Type: Full-time

Team: Marketing

As a Field Marketing Manager , you’ll work closely with our Head of Demand Generation, as well as our team of [talented marketers]( Team-14b116daed3845bdb0e7008f421b1ceb) across growth, analytics, demand generation, content, and product marketing to help take Clearbit to the next stage of growth. You’ll be developing multi-channel campaigns that aim to push the boundaries of what SaaS marketing is all about (and maybe saying “no” to a lot of the norms you are used to).

About Clearbit

Clearbit provides real-time intelligence on all the accounts (and decision- makers) in your target market and provides the necessary solutions to help you create demand, capture intent and optimize pipeline. Today, Clearbit powers more than 1,500 of the world’s most successful B2B companies, including Asana, Segment, and Atlassian.

We're a high-growth SaaS company full of can-do, kind people who care about craft, collaboration, and our customers. We have aggressive growth plans for 2022 and beyond. With a bias for action — we are moving fast.

This belief in meaningful growth extends to our employees. We invest in personal and team growth, valuing constructive feedback, and emotional intelligence. We aim to maintain a working environment of psychological safety, where vulnerability is not a weakness, so it's easier to take creative risks, re-define what’s possible, and grow into the best version of yourself. Your teammates will push you (kindly) to grow and ask for the same in return.

About the role

We are looking for an experienced Field Marketing Manager to join our marketing team. You’ll think conceptually and strategically to drive demand through the entire funnel, developing targeted, multi-channel field marketing campaigns and partnering across our marketing and sales teams to execute growth and acquisition plans successfully. You’ll think outside the box for each campaign to make sure that, as marketers marketing to marketers, each and every interaction with Clearbit feels personalized and pushes the bounds of what SaaS marketing should be.

Here’s a sample of what you’ll be doing:

  • Drive the strategy, budget, development, and execution of field marketing campaigns including Clearbit owned events, partner events, 3rd party events, webinars, on-demand series, and podcasts
  • Work closely across the marketing team to develop and implement an integrated strategy that combines email marketing, paid media, direct mail, and other channels you see fit
  • Work with our ecosystem of community, technology, and agency partners
  • Find, research, evaluate and manage co-marketing, sponsorship, and advertising field marketing opportunities that get in front of the right audience and drive pipeline
  • Have a deep understanding of our target audience and personas, design experiments to test new audiences and tactics, and identify new channels for extending our reach
  • Research industry events and marketing campaign opportunities
  • Keep a close watch on program performance, develop projections and growth goals, and consistently track and measure program performance to ensure campaigns are on pace to meet goals
  • Collaborate with the product, engineering, sales, and marketing departments to optimize programs, campaigns, and landing pages.
  • Stay abreast of industry and marketing trends to identify more innovative ways to approach marketing channels and programs

You’ll be set up for success if:

  • You’re curious, resourceful, and quick to learn. You’re eager to dive in, talk to people, do research, and then share what you’ve learned. You like to ask questions like "why?" and "what if?" and follow through to find the answers.
  • You have a track record of developing multi-channel field marketing campaigns that deliver predictable results.
  • You are passionate about developing campaigns that lead prospects through their ideal journey from the first interaction to purchase and beyond.
  • You are willing to break out of traditional SaaS marketing norms and say no to things that blend in with the crowd of other martech companies.
  • You love to jump into the creative end of campaigns, whether it's copywriting, hosting webinars, or creating video content.
  • You nerd out (at least a little) about marketing technology. You're familiar with (and maybe have some strong opinions on) the general landscape of tooling around demand generation — and the opportunity to work with Clearbit products is interesting to you.
  • You have strong communication skills, some of which was honed with experience working cross-functionally with sales and customer success.
  • You thrive when able to self-direct. You’re looking to work with a startup where you’ll be responsible for the impact you make and have a lot of freedom. The growth team is fully remote, so you work well with autonomy and are a proactive communicator.

Working at Clearbit

Building a company takes a physical and mental toll, which is why we think it's incredibly important to make sure that we provide benefits that focus on physical, mental, and nutritional health.

Some of our benefits include:

- Competitive salary and meaningful equity

- Health, dental, and vision for you and your family

- Paid parental leave

- Mental health resources, coaching, and therapy sessions

- 401(K)

We invest in personal and team growth, valuing constructive feedback and emotional intelligence. We aim to maintain a working environment of psychological safety, where vulnerability is not a weakness so that it's easier to take creative risks, re-define what’s possible, and grow into the best version of yourself.

We value and celebrate how you identify, who you love, the color of your skin, your age (at heart and on paper), the gods you do or don't believe in, and every other belief and characteristic that make you YOU. The more inclusive we are, the better we — and our work — will be. Clearbit is an equal opportunity employer.

Job Summary
  • Job Title
    Field Marketing Manager
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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