Lifecycle Marketing Manager (Brokers) at Coalition | Powderkeg

Location: United States

Employment Type: Full-time

Team: Growth

About Us

Founded in 2017, Coalition is on a mission to solve cyber risk and create a safer digital economy where everyone can thrive. Digital risk is now a part of every business and it’s no longer solely the domain of technical teams. That’s why we combined comprehensive insurance with proactive cybersecurity tools to help organizations stay resilient to digital risks like cyber attacks, funds transfer fraud and much more.

Our team works collaboratively across North America and Europe to prevent security failures and provide both technical and financial help when incidents do occur. Today, Coalition is the world’s largest commercial insurtech serving over 130,000 customers including many small businesses that rely on Coalition to help them chart a path forward in the new digital world.

As of September 2021, Coalition has raised $520 million from leading global technology investors as well as highly-regarded institutional investors including: Index Ventures, Ribbit Capital, Valor Ventures, Durable Capital, T. Rowe Price Advisors, and Whale Rock Capital, valuing the company at more than $3.5 billion.

Coalition has experienced tremendous growth by helping organizations of all sizes solve real-world problems and by remaining true to our founding values of character, humility, responsibility, authenticity and diversity. That’s why we are proud to be named one of Inc’s Best Places to Work in 2021.

About The Role

Coalition is looking for a hands-on Lifecycle Marketing Manager to lead the email communication strategy for brokers. The ideal candidate is a marketing operations expert who can define the optimal broker communication strategy and implement it through a fast and robust test-and-learn cycle. This person will be responsible for leveraging email automation and CRM technology to enable segmented, personalized, relevant, and dynamic broker engagement and retention strategies.


  • Continuously optimize content, timing, and cadence of broker communications to improve broker experience.
  • Develop a deep understanding of your broker audience and their cyber insurance wants and needs. Understand Coalition's company goals and find cohesion between audience needs, Coalition goals, and lifecycle marketing capabilities to build your strategies.
  • Identify areas for improvement, pertaining to gaps in the broker experience or shortfalls in key business metrics--hypothesize tactics and possible outcomes. Prioritize experimentation roadmap. Create, execute, and analyze experiments to improve broker metrics. Share learnings of experiments to cross-functional stakeholders.
  • Establish lifecycle marketing KPIs and reporting framework to quantitatively measure performance and impact and Coalition's broker metrics.
  • Lead Coalition's broker lifecycle program to improve broker funnel metrics.
  • Evaluate systems and processes currently in use, making changes where needed to improve lifecycle marketing capabilities.
  • Partner with sales, marketing, product, and engineering teams to build new broker features and experiences.
  • Key stakeholder in organization's ongoing collection and interpretation of meaningful broker insights

Skills and Qualifications

  • 5+ years experience working directly with marketing automation (ex. Marketo) and CRM tools (ex. Salesforce) to create and optimize customer email journeys
  • Expertise in email best practices and customer database management
  • Knowledge of basic HTML, segmentation or SQL, and if/then/else logic
  • Ability to create and edit email content
  • Proficient with data and spreadsheets, and handling/manipulation of large data sets
  • Clear demonstration of internal cross-functional partnership and collaboration
  • Proven ability to develop strategy and execute day-to-day tactics
  • Exceptional verbal and written communication skills
  • Outstanding results orientation with a consistent track record in driving business impact
  • Strong ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business
  • Outstanding work ethic and sense of ownership and accountability
  • Obsessive attention to detail
  • Self-starter, consistently seeking new ideas and opportunities to improve metrics, with follow-through on execution
  • Comfort with change in a fast-paced startup environment
  • Bachelor’s degree required

Why Coalition?

Coalition's culture is one that strongly values humility, authenticity, and diversity. We want to work with people of different backgrounds and different paths in life, and we trust our team members to take responsibility, share ownership and work for one another. We are always looking for collaborative, inquisitive and dedicated individuals to join our team.

Recent press releases:

[Coalition Closes $205 Million Series E, Valuing the Cyber Insurance Provider At More Than $3.5 Billion]( funding-and-over-3-5-billion-valuation/)

Coalition is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.


Job Summary
  • Job Title
    Lifecycle Marketing Manager (Brokers)
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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