Senior Manager, Marketing Operations at Coalition | Powderkeg

Location: United States

Employment Type: Full-time

Team: Marketing

About Us

Founded in 2017, Coalition is on a mission to solve cyber risk and create a safer digital economy where everyone can thrive. Digital risk is now a part of every business and it’s no longer solely the domain of technical teams. That’s why we combined comprehensive insurance with proactive cybersecurity tools to help organizations stay resilient to digital risks like cyber attacks, funds transfer fraud and much more.

Our team works collaboratively across North America and Europe to prevent security failures and provide both technical and financial help when incidents do occur. Today, Coalition is the world’s largest commercial insurtech serving over 130,000 customers including many small businesses that rely on Coalition to help them chart a path forward in the new digital world.

As of September 2021, Coalition has raised $520 million from leading global technology investors as well as highly-regarded institutional investors including: Index Ventures, Ribbit Capital, Valor Ventures, Durable Capital, T. Rowe Price Advisors, and Whale Rock Capital, valuing the company at more than $3.5 billion.

Coalition has experienced tremendous growth by helping organizations of all sizes solve real-world problems and by remaining true to our founding values of character, humility, responsibility, authenticity and diversity. That’s why we are proud to be named one of Inc’s Best Places to Work in 2021.

About The Role

Coalition is rapidly growing and we’re looking to scale our full-stacked Marketing Operations function to drive our next phase of growth. As a Senior Manager, you will define our marketing systems and processes, manage the tech stack, and architect the structure for analytics and reporting. This is a high visibility role within the organization with an incredible opportunity to work closely with the leadership team, gain a broad perspective, and make an immense impact. You will lead a team of associates and be the strategic partner to growth, sales, and product to build a scalable acquisition pipeline, influence our operational strategies and ensure our marketing campaigns are well planned, executed, and analyzed. Your insights will contribute to optimizing our return on marketing spend and help drive the strategy and optimization of marketing programs in a data-driven and results- oriented environment.

The ideal candidate will have a process driven mindset, thrive in a fast paced environment, is passionate about building new systems, and has the technical acumen that will allow us to operate more efficiently and effectively.


  • Define the Marketing Operations roadmap, lead adoption, and review operational processes to drive accountability for Coalition’s overall go-to-market success
  • Own Coalition’s marketing tech stack (e.g. Marketo, LeanData, Salesforce, Census etc.); manage the strategy, evaluation, strategic implementation, and maintenance of tools and technologies
  • Lead a marketing ops team that is passionate and collaborates cross-functionally with Growth and Sales Operations to deliver projects and tasks that will support our overarching marketing strategy
  • Monitor and maintain data integrity and health within marketing systems of record. Manage, grow, and audit marketing database to power analytics, contact and account augmentation, and drive targeting and segmentation work
  • Support the execution of marketing campaigns by driving coordination across various marketing functions. Own the systems and processes related to Coalition’s buyer's journey through campaign management.
  • Define lead scoring criteria and operationalize the process through marketing automation systems. Collaborate with Growth Marketing and Sales Operations to ensure an efficient and comprehensive lead routing process
  • Oversee the evolution of measurement framework to measure marketing effectiveness, campaign execution, and spend allocation decisions. Work with cross-organization teams to develop analytics and build visibility across program performance

Skills and Qualifications

  • Bachelor's Degree is required
  • 6+ years of marketing or sales operations experience at a fast-growing company
  • 3+ years experience in marketing automation systems (e.g. Marketo), with a strong understanding of downstream integration with CRM (i.e. Salesforce), plus other tools including LeanData, Google Analytics, ZoomInfo, etc.
  • Proficiency in data analysis/visualization tools (Looker) is a plus
  • Fundamental interest in the operational underpinnings of marketing activities such as digital marketing, email marketing
  • Excellent project management and communication skills
  • Strong analytical skills and business acumen
  • Proficiency in analyzing, setting priorities, and solving complex problems effectively
  • Exceptional verbal and written communication skills
  • Outstanding work ethic and sense of ownership and accountability
  • Obsessive attention to detail
  • Comfort with change in a fast-paced startup environment

Why Coalition?

Coalition's culture is one that strongly values humility, authenticity, and diversity. We want to work with people of different backgrounds and different paths in life, and we trust our team members to take responsibility, share ownership and work for one another. We are always looking for collaborative, inquisitive and dedicated individuals to join our team.

Recent press releases:

[Coalition Closes $205 Million Series E, Valuing the Cyber Insurance Provider At More Than $3.5 Billion]( funding-and-over-3-5-billion-valuation/)

Coalition is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.


Job Summary
  • Job Title
    Senior Manager, Marketing Operations
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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