Senior Product Marketing Manager (Insurance) at Coalition | Powderkeg

Location: United States

Employment Type: Full-time

Team: Marketing

About Us

Founded in 2017, Coalition is on a mission to solve cyber risk and create a safer digital economy where everyone can thrive. Digital risk is now a part of every business and it’s no longer solely the domain of technical teams. That’s why we combined comprehensive insurance with proactive cybersecurity tools to help organizations stay resilient to digital risks like cyber attacks, funds transfer fraud and much more.

Our team works collaboratively across North America and Europe to prevent security failures and provide both technical and financial help when incidents do occur. Today, Coalition is the world’s largest commercial insurtech serving over 130,000 customers including many small businesses that rely on Coalition to help them chart a path forward in the new digital world.

As of September 2021, Coalition has raised $520 million from leading global technology investors as well as highly-regarded institutional investors including: Index Ventures, Ribbit Capital, Valor Ventures, Durable Capital, T. Rowe Price Advisors, and Whale Rock Capital, valuing the company at more than $3.5 billion.

Coalition has experienced tremendous growth by helping organizations of all sizes solve real-world problems and by remaining true to our founding values of character, humility, responsibility, authenticity and diversity. That’s why we are proud to be named one of Inc’s Best Places to Work in 2021.

About The Role

Coalition helps protect the unprotected by with our unique approach to risk that combines technology and insurance to help small and mid-size organizations manage fast-moving digital risks. We bring our insurance products to market through insurance brokers, who serve as trusted advisors to reduce their cyber risk. We’re seeking a creative, customer-centric, and collaborative Senior Product Marketing Manager to help communicate this vision and help foster long-term relationships with our broker partners.

This role will be responsible for promoting Coalition’s vision and value through extraordinary messaging and positioning, storytelling and customer insights. You’ll operate at the intersection of product, sales, and marketing, and play an essential role in translating products, features, and services into solutions that meet our customers’ needs. We are looking for a creative, customer-centric, collaborative product marketer who enjoys creating content and rallying people to a cause to join our fast-growing team.


  • Curate product positioning and messaging for our core products informed by user research, market insights, and product understanding
  • Build deep expertise in our target markets and customer segments. Amplify the voice of the customer in your work and collaboration with the product and sales teams
  • Turn your knowledge into creative content ideas to reach, engage and inspire our key audiences. Partner with content and creative teams to bring these ideas to life through digital, in-person and new creative channels.
  • Work collaboratively with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop go-to-market strategies and drive launches for our growing product lines
  • Evaluate the performance of your products and develop strategies to drive further growth and customer engagement
  • Help enable Coalition’s customer-facing teams, including sales, customer success, and technical support

Skills and Qualifications

  • 5+ years of professional experience in product marketing
  • Experience with channel marketing in fintech or insurance is a plus but not required
  • Exceptional communication skills (verbal & written) and close attention to detail
  • Demonstrated track record in crafting compelling messaging, content, and campaigns throughout a product's lifecycle
  • Comfort and experience presenting to an in-person and digital audience
  • Experience on the sales or GTM side a plus
  • Extremely self-motivated, able to work in a dynamic environment on multiple complex projects
  • Proven success working in a collaborative, team environment
  • Maturity to balance short-term and long-term development simultaneously

Why Coalition?

Coalition's culture is one that strongly values humility, authenticity, and diversity. We want to work with people of different backgrounds and different paths in life, and we trust our team members to take responsibility, share ownership and work for one another. We are always looking for collaborative, inquisitive and dedicated individuals to join our team.

Recent press releases:

[Coalition Closes $205 Million Series E, Valuing the Cyber Insurance Provider At More Than $3.5 Billion]( funding-and-over-3-5-billion-valuation/)

Coalition is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.


Job Summary
  • Job Title
    Senior Product Marketing Manager (Insurance)
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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