Director of Product Marketing at connectRN | Powderkeg

Location: Waltham, MA (Hybrid)

Employment Type: Full Time

Team: Clinician Experience

connectRN is the leading nurse-centric platform that is reinventing the way nurses and other healthcare professionals are finding work. By leveraging technology, connectRN connects the nursing community to flexible work opportunities and each other to build a supportive and thriving network. The platform offers career development resources and flexible shift offerings for nurses, while alleviating staffing shortages at healthcare facilities. connectRN is headquartered in Waltham, Massachusetts and serves clinicians across the U.S. To learn more about connectRN, please please visit

We’re looking for a bold and creative storyteller to lead the research and development of messaging and positioning based on user research, market insights, and business intelligence to increase engagement and product adoption. As an extension of the Product team, the Product Marketing Manager will lead cross functional collaboration between Product, Marketing, Sales and Operations to ensure that all customer-facing teams are knowledgeable advocates for the value of connectRN products and offerings.

You will...

  • Develop deep relationships with product management and product leadership to become a trusted advisor
  • Conduct market research on current and prospective customers to continuously inform and advocate for the customers needs, wants, and values
  • Develop positioning and messaging that includes meaningful value propositions for products by audience and personas
  • Partner with the product team to create a compelling story and proof points that support the product’s GTM, drive feature adoption, and user retention
  • Enable cross-functional teams with positioning, talking points and subject matter expertise surrounding the product
  • Drive the development of training and education materials for our audience
  • Develop and deliver high-impact repeatable sales tools such as collateral, product videos, presentations, competitive positioning, etc.
  • Leverage data and insights to continuously iterate on positioning and messaging

You have...

  • Several years of experience with product marketing and/or related business strategy or consulting experience
  • Experience in the healthcare space preferred but not necessary
  • A passion for storytelling and designing engaging messaging for diverse audiences
  • Experience leveraging data to design and evaluate messaging that resonates
  • Superior communication skills, including the ability to communicate between cross-functional teams and to senior leadership
  • An entrepreneurial attitude and the ability to thrive in a fast-paced environment
  • Startup experience ideal

You'll get...

  • 100% employer-paid premiums for your (and your family's) Health, Dental, Vision, Short Term Disability, Long Term Disability, Life and AD&D insurance
  • Health Savings Account with contributions from connectRN of up to $2,000 annually
  • Free gym and parking on-site (in Waltham)
  • Flexible time off policy
  • 401k with match

Please note that we are only able to hire permanent residents (green card holders) or U.S. citizens at this time. As a healthtech company, connectRN is committed to the health of its employees and will only hire those who are vaccinated against COVID-19 or if unvaccinated exclusively due to medical or religious exemption.

connectRN is an equal opportunity employer. As Connectors, we embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. _ If this role would make you excited to come to work every day, please apply! _We look forward to connecting.

Job Summary
  • Job Title
    Director of Product Marketing
  • Company
  • Location
    Waltham, MA
  • Employment Type
    Full time
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