Product Manager, Site at Curology | Powderkeg

Location: Remote or San Francisco, California

Team: Product Management

Our mission is simple: to make personalized skincare accessible and convenient for all. Awarded one of Inc's Best Workplaces 2019 and 2020 Forbes #8 Startup Company, Curology is a leader in direct-to-consumer ecommerce and has been featured in Vogue, Allure, Harper’s Bazaar, and Business Insider.

Curology is a technology company building the future of skincare through personalized prescription treatment. We believe that dermatology should be accessible to everyone—great skin shouldn't be a luxury, but a fact of life.

To make this possible, we're hiring a Product Manager on the Growth team that focuses on Curology.com and Withagency.com site experiences. The Growth team is responsible for all facets of new user acquisition — from the moment a user lands on any of our marketing content all the way to the signup funnel. As the product manager for Site, you'll be responsible for understanding what drives decision-making for our target audiences, suggesting and prioritizing new product and content ideas, and increasing high-quality traffic to our signup funnel.

You will:

  • Own new user targets driven by our site levers. Own the Site team product and testing roadmap by ruthlessly prioritizing growth goals and trade-offs while consistently integrating behavior data and customer feedback into your decision making
  • Understand our target audiences, what's important to them, and what drives their decision making to convert and retain with our offering
  • Manage SEO program by guiding SEO growth agency, engineering, design and content teams to increase organic traffic and unaided brand awareness
  • Lead our evolving content management systems by focusing on new technologies and enabling fast experimentation and incremental impact across Marketing teams
  • Lead our evolving content management strategy by focusing on new technologies that enable Brand and Marketing to efficiently deploy new content strategies
  • Manage Site CRO testing roadmap by partnering with a CRO manager, agencies and cross-functional partners to drive incremental Conversion improvements
  • Manage growth technology and tooling stack to drive high quality users into the funnel, collaborate with User Acquisition and Data Science teams
  • Collaborate with a team of researchers and analysts to run evaluative research, usability studies, data-driven experiments, and platform improvements to inform product direction
  • Lead product initiatives across a cross-functional team including Marketing, User Experience, Engineering, Ops, and Data Analytics in a fast-paced environment
  • Help the Product and Growth functions foster an experimentation culture that is backed by data-informed hypotheses and decision making
  • Define and monitor proxy metrics that roll up to strategic outcomes and OKRs while also measuring the success of your product area

We’re looking for:

  • Product Experience: 3+ years of PM or founder experience; bonus if that includes direct-to-consumer, skincare experience, or eCommerce experience
  • Conversion Rate Optimization and SEO Experience : You have worked on teams that were responsible for driving SEO and content strategies, with a keen focus on rapid and continuous experimentation for conversion
  • Growth experience: you have experience working in high paced growth team environment. Bonus point if you worked previously with Growth Marketing/ User Acquisition teams
  • Data powerhouse: You use data to ground discovery efforts and prioritization decisions, discover insights, and communicate the value and impact of the work you do.
  • Team-First: You bring a team-first mentality and a knack for working well with diverse stakeholders, ensuring everyone has the space to contribute their unique perspectives.
  • Excellent Communicator: Excellent written and verbal communication skills, interpersonal and collaborative skills, and the ability to communicate technical and business concepts to technical and non-technical audiences.
  • Entrepreneurial Spirit: Self-starter who thrives in a fast-paced environment, deals well with ambiguity, and focuses on delivering quantifiable business or customer value.
  • Technical Problem-solver: You dive deep to understand technically complex systems to come up with creative solutions and carefully consider how changes will impact the business and customers.
  • Growth Mindset: You acknowledge that everyone has room to grow, believe that delivering and receiving feedback is healthy, and enjoy the thrill of discovery and learning.
  • Collaborative Decider: You build buy-in and involve the appropriate perspectives in the decision-making process but feel comfortable being decisive and making tough calls.

You'll love working at Curology:

  • Amazing team culture and environment
  • Awarded Great Place To Work & Inc.’s Best Workplace
  • Competitive salary and equity options
  • Unlimited, flexible PTO for exempt employees
  • Comprehensive benefits: Medical, dental and vision insurance are covered 90%+ for employees; flexible spending account; 401k
  • Paid maternity and paternity leave
  • Free subscription to Curology!
  • Company-sponsored happy hours and outings

#LI-MK1

Curology encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities.[ _Notice to Applicants under the CCPA._](https://curology.com/ccpa-employee- notice/)

Job Summary
  • Job Title
    Product Manager, Site
  • Company
    Curology
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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