GTM, Product Marketing Manager - US Remote Option at Cyence | Powderkeg

Location: United States - Remote

Employment Type: Full-time

Team: Marketing

Are you curious about how a tech company markets and sells licensed software ? Have you always wanted to get into the heart of executing a well-defined Go-To Market Strategy (which is admittedly often a misunderstood term? )

At Guidewire, our GTM approach is clear. Our leaders define a plan that leverages our product, people and marketing resources to deliver the highest value to our customers. If that sounds appealing, we are looking for a GTM Manager on the Product Marketing Team for the Guidewire portfolio of Insurance Suite and Analytics.

This role calls on your strengths as a creative marketer with a sales-mindset. This high cross functional role helps deliver the GTM Strategy for our 2 main product portfolios – Insurance Suite and Analytics. The role sits within Product Marketing and our Sales team will be your best friends.

You will be responsible for

  • Lead and execute integrated Go-To-Market (GTM) strategies across Marketing and Sales.
  • Increase product adoption across existing customer base and execute on greenfield strategy targeting new logos.
  • Live and breathe customer needs research and insights, with a deep understating of customer journeys and market positions.
  • Create exceptional business partnerships with respective partners to understand their business challenges and devise marketing programs that drive the intended business outcome.
  • Comfortable with data-driven approaches to decision-making.

You lean this way

  • You embrace collaboration with openness to input and perspectives of others.
  • You think creatively about customer/business problems and generate innovative solutions and energy through storytelling.
  • You’re a self-starter that embraces ambiguity and brings order to chaos, AND also accepts that some chaos is necessary to creative workflow
  • Your ability to drive change with multiple teams and represent the voice of the customer is respected.
  • Creative, not afraid to break conventions and experiment.


  • 5+ years of product marketing, product management or related GTM experience.
  • Track record of working with internal and external partners to complete your strategies with passion, precision and excellence.
  • Knowledge and ideally at least a few years of experience with enterprise sales models.
  • Demonstrated creative thinking/developing innovative ideas, analytical skills.
  • Experience working across organizational boundaries to drive impact in a collaborative manner.
  • Strong collaboration, analytical, critical thinking, and business strategy skills.
  • Excellent written and oral communication skills!
  • A Bachelor’s Degree (BS/BA) is required. MBA preferred but not required.


About Guidewire

Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently.

Guidewire combines core, data, digital, analytics, and AI to deliver our platform as a cloud service. More than 400 insurers, including the largest and most complex in the world, run on Guidewire.

As a partner to our customers, we continually evolve to enable their success. We are proud of our unparalleled implementation track record with 1000+ successful projects, supported by the largest R&D team and partner ecosystem in the industry. Our Marketplace provides hundreds of add-ons that accelerate integration, localization, and innovation.

Guidewire Software, Inc. is proud to be an equal opportunity and affirmative action employer. We are committed to an inclusive workplace, and believe that a diversity of perspectives, abilities, and cultures is a key to our success. Qualified applicants will receive consideration without regard to race, color, ancestry, religion, sex, national origin, citizenship, marital status, age, sexual orientation, gender identity, gender expression, veteran status, or disability. All offers are contingent upon passing a criminal history and other background checks where it's applicable to the position.

Disability Accommodations and Guidewire’s Appeals Process. Guidewire provides accommodations to the hiring process to create a fair opportunity for candidates with disabilities to contend for open positions. Accommodation requests should be directed to (650) 356-4940 or If things do not go as hoped, we invite you to use our appeals process. Guidewire promises to independently review any denied accommodation and any decision not to offer you the position. The appeals process is the same in either case. Within five business days of receiving a notice of denial of an accommodation, or receiving a notice of your non-selection for a vacancy, call (650) 356-4940 or e-mail to make an appeal. Guidewire will assign a new decision-maker to review the request and/or hiring decision, who will then notify you in writing of a decision within 10 business days.

Job Summary
  • Job Title
    GTM, Product Marketing Manager - US Remote Option
  • Company
  • Location
    San Mateo, CA
  • Employment Type
    Full time
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