Brand Strategy Manager at Dave | Powderkeg

Location: United States

Employment Type: Full Time Exempt

Team: Marketing

Dave is a banking app on a mission to build products that level the financial playing field. To date, we've helped more than 11 million customers bank, budget, avoid overdraft fees, find work, and build credit—and we're just getting started. We believe in a world where everyone has access to financial opportunity and the ability to reach their personal financial goals. With a growing suite of tools and services, we provide a superior banking experience for anyone living paycheck to paycheck.

As a virtual-first company, there is no preference on where we get our work done. You are able to live anywhere in the United States, with the exception of Hawaii.

Dave is looking for a Brand Strategy Manager who will focus on the positioning of the company brand, developing brand campaigns, and collaborating with PMM to build a meaningful story between product and brand for Dave’s members. This role is well-grounded in achieving creative excellence and long-term brand health for Dave in a way that is meaningful to its members. The ideal person for this role has a strong background in developing effective, creative, and insights-driven brand strategies. They demonstrate cultural curiosity around the trends and drivers shaping consumer behavior. They are an ambitious doer with the unique ability to solve problems, collaborate, and drive cross- organization alignment on some of our most timely and high-priority brand initiatives. They are adept at balancing the need for exceptional work while keeping up with the pace of a hyper-growth organization.

What You'll Do:

  • Develop a deep understanding of our brand health, consumer personas, mindsets, attitudes, values and behaviors across Dave’s audiences and products
  • Integrate customer insights and relevant brand trends into our brand strategy and creative output
  • Support brand strategy development and associated artifacts to anchor our brand in the market, and inform brand activation throughout the customer journey across branded touch points
  • Partner with external agencies, to define communication plans, briefs, message strategy, and frameworks to guide differentiated storytelling
  • Develop and execute end-to-end brand campaigns; craft strategic briefs that inspire brand-defining work (campaigns + partnerships)
  • Track and report how our brand performs and present insights and recommendations to improve brand health
  • Analyze, monitor and report on the competitive landscape to determine where our brand and products fit over time, where to target consumers and how to have the greatest impact for our brand and business
  • Inform and inspire the creative process by working well with creative teams and being a welcomed voice

What You'll Need:

  • 4+ years experience in brand strategy and planning experience
  • Experience building, implementing and optimizing brand foundations
  • Experience building research plans and partnering with insights teams
  • Experience effectively managing and working with outside agencies and vendors
  • Proven track record to work cross-functionally across multiple teams including marketing, editorial, design, production, etc
  • Thrive as a self-starter, and ability to progress in a fast-paced and changing environment
  • Strong problem-solving skills and resourcefulness with strong attention to detail

Benefits & Perks

• Premium Medical, Dental, and Vision Insurance plans

• Insurance premiums 100% covered for you and 80% for your dependents

• Company provided Basic Life and Short-Term and Long-Term Disability plans

• Generous paid parental and caregiver leave

• Voluntary Life Insurance

• 401(k) savings plan with matching contributions

• Unlimited PTO and generous company holidays

• Company laptop and home office stipend

• Personal financial advisor

Dave Inc is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.


Job Summary
  • Job Title
    Brand Strategy Manager
  • Company
  • Location
    Los Angeles, CA
  • Employment Type
    Full time
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