Senior Product Marketing Manager at Dave | Powderkeg

Location: United States

Employment Type: Full Time Exempt

Team: Marketing

Dave is a banking app on a mission to build products that level the financial playing field. To date, we've helped more than 11 million customers bank, budget, avoid overdraft fees, find work, and build credit—and we're just getting started. We believe in a world where everyone has access to financial opportunity and the ability to reach their personal financial goals. With a growing suite of tools and services, we provide a superior banking experience for anyone living paycheck to paycheck.

As a virtual-first company, there is no preference on where we get our work done. You are able to live anywhere in the United States, with the exception of Hawaii.

Dave is looking for a Senior Product Marketing Manager who will be responsible for both strategic and tactical planning and overseeing campaigns from initial brief and ideation through to execution. The ideal candidate is a strong marketer, customer-obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable working both independently as well as in close partnership with team members across the marketing and the company. The candidate will need to think strategically and creatively and be able to navigate ambiguity, proactively plan for potential roadblocks, while maintaining a trustworthy relationship with partners across Marketing, Product and cross-functional stakeholders.

They must be able to foster an ongoing collaborative, trustworthy connection with both internal and any external teams. This candidate will have a strong understanding of all aspects of the marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively.

What You'll Do:

  • Drive Go-To-Market strategy, including gaining buy-in with stakeholders and leadership and managing the cross-functional implementation of the plan
  • Develop compelling positioning & messaging that resonates with customers
  • Create presentations, visual documentation, and plans that effectively communicate big-picture strategies and influence internal stakeholders
  • Work cross functionally to drive innovative marketing programs that are impactful to the business, drive product adoption, and retain members
  • Lead customer research efforts that uncover insights that will represent the voice of our customers, differentiate GTM tactics, accelerating product adoption
  • Partner cross-functionally to drive campaign launches and always-on marketing programs that are impactful to the business and increase product and brand awareness
  • Be the expert on our customers by partnering with research to drive projects that uncover customer and market insights that influence the product and marketing roadmap.
  • Participate in product strategy to shape product definition of features and functions by leveraging the expertise and knowledge of our customers

What You'll Have:

  • 6+ years of experience in product marketing and/or product management
  • Proven track record of taking end-to-end ownership and driving results; demonstrated ability to manage multiple projects - work prioritization, planning, and coordination across functional teams
  • High attention to detail and ability to manage multiple, competing priorities simultaneously and deliver results
  • Ability to drive consensus and articulate recommendations and trade-offs to partners and leadership
  • Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment
  • Strong analytical and quantitative skills - ability to use data to develop and measure marketing programs
  • Demonstrated ability to coordinate projects across functional teams, including product management, marketing, creative, and legal teams
  • Experience creating compelling marketing content presentations and strong business writing skills
  • Excellent verbal and written communication skills

Benefits & Perks

• Premium Medical, Dental, and Vision Insurance plans

• Insurance premiums 100% covered for you and 80% for your dependents

• Company provided Basic Life and Short-Term and Long-Term Disability plans

• Generous paid parental and caregiver leave

• Voluntary Life Insurance

• 401(k) savings plan with matching contributions

• Unlimited PTO and generous company holidays

• Company laptop and home office stipend

• Personal financial advisor

Dave Inc is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.


Job Summary
  • Job Title
    Senior Product Marketing Manager
  • Company
  • Location
    Los Angeles, CA
  • Employment Type
    Full time
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