Digital Marketing Specialist at Ellevation | Powderkeg

Location: Boston, MA or Remote

Employment Type: Full Time

Team: Marketing

It’s an exciting time to join the Ellevation marketing team as we embark on a journey to serve 70%+ of English Learners in schools nationwide. We are looking for a Digital Marketing Specialist who can assist in the planning, execution, and optimization of our lifecycle marketing efforts to educators and education administrators. In this role, you will leverage Pardot (a.k.a. Salesforce Marketing Cloud Account Engagement) and other digital tools to deliver the right message at the right time to our customers and advocates.


  • Support the building and execution of marketing campaigns across the customer lifecycle: Attract, Convert, Close and Delight
  • Draft and edit contextual email and landing page content including dynamic personalization to support demand generation
  • Monitor CRM data quality
  • Assist in the analysis of campaign and content effectivenessBuild marketing data reports, dashboards, and analysis
  • Assist with technical support, diagnosing, and resolving problems
  • Help optimize marketing investments

Within 1 month, you will:

  • Learn about the role Ellevation plays in improving outcomes for EL students
  • Gain a deep understanding of our marketing strategy and technologies (Pardot, Salesforce, Google Analytics, etc.)

Within 3 months, you will:

  • Be hands-on in Pardot, executing within templates and current automations
  • Assist in CRM hygiene

Within 6 months, you will:

  • Provide Pardot technical support and consultation on Marketing Automation to internal teams
  • Gather feedback from sales and marketing teams to inform optimizations
  • Assist in the analysis of campaign and content effectiveness

Within 12 months, you will:

  • Plan, execute, and evaluate the success of lifecycle marketing efforts
  • Evaluate and share campaign success based on data and feedback
  • Remain deeply aware of our company mission, product goals, and buyer journey, and translate that knowledge into compelling and personalized experiences

About You:

  • You have effective presentation and communication skills
  • You can easily communicate complex systems

Technical Skills

  • You have 3+ years’ relevant work experience/specialized education
  • You have hands-on proficiency with Pardot (a.k.a. Salesforce Marketing Cloud Account Engagement)
  • You are familiar with HTML, CSS, image editing

Project Management Skills

  • You can self-organize to focus on the biggest opportunities
  • You are able to execute and document projects
  • You are empowered by feedback
  • You have a commitment to quality and continuous improvement

About Us:

At Ellevation, we develop world-class software to help school districts and educators support the fastest growing population of K-12 students: English Language Learners (ELLs). Ellevation helps school districts transform their EL programs and ensure all students can achieve their highest aspirations with a best-in-class data and instructional planning platform, resources to build teacher capacity, and student-facing programs to teach academic language.

We are a fast-growing, mission-driven technology company, partnering with over 1,200 school districts and more than 3 million current and former EL students. Over the next five years we are focused on doubling the number of students we serve and driving measurable outcomes for students. We are well-capitalized, have a strong team, and are continuously focused on how to build the best organization so that we can achieve our ambitious social and financial objectives.

Why Ellevation?

In addition to our great benefit plans and competitive salaries, here are some other perks that make us unique:

+ Great location in Boston - a stone’s throw from the Chauncy Street/Downtown Crossing T stop (We are currently working 100% remotely due to COVID-19)

+ Ability to make a significant impact in the education industry

+ Fun Fridays including virtual happy hours with our remote team

+ Free snacks, beverages, fruit, and we even compost!

+ On-site gym, game room and darts to support all levels of athleticism

+ Opportunity to join an open and collaborative work environment!

Learn more about our team in our Culture Deck .

Here at Ellevation, we champion diversity, inclusion, equity, and belonging. We strive to build a team that reflects the diverse communities we serve. We’re an equal opportunity employer, committed to creating an inclusive workplace that promotes and values a range of ideas and opinions. We embrace all types of differences in the development of our organization. We are proud to have been recognized in prior years as “Best Tech Workplace for Diversity” from the Timmy Awards for investing in trainings around inclusive behaviors, microaggressions, unconscious bias, and fostering a culture of sharing educational resources across the company. We are encouraged by our progress, but there’s more work to be done.

Information that you provide when applying for employment with Ellevation Education may be subject to the California Consumer Privacy Act. Clickhere for more information about our data collection practices and your rights related to that data.


Job Summary
  • Job Title
    Digital Marketing Specialist
  • Company
  • Location
    Boston, MA
  • Employment Type
    Full time
Ready to apply?
Ready to apply?