Director of eCommerce at Exploding Kittens | Powderkeg

Location: Los Angeles, CA

Employment Type: Full Time

Team: eCommerce

Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10K through Kickstarter, the Exploding Kittens campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is one of the #1 most-backed projects in Kickstarter history and has sold over 18 million tabletop games to date.

Started by former Xbox game designer Elan Lee and The Oatmeal’s founder Matthew Inman, Exploding Kittens and its family of games seek to reshape traditional game night into an entertaining person-to-person experience. Today, there are nearly 30 games available for purchase as well as an Exploding Kittens mobile app that is one of the top 30 premium games on both [iOS]( official/id1040227414?ls=1&mt=8), Android, and the [Nintendo Switch]( kittens-switch/) console, as well as a free-to-play app, Kitty Letter.

Exploding Kittens is seeking an experienced Director of eCommerce to join our Commercial Sales team. In this role you will manage our eCommerce DTC including and our third party ecommerce business including, and You’ll play a key role in the growth of our business including reviewing and confirming our DTC strategy including DTC product, performance marketing and the vision for site features and functionality that will distinguish Exploding Kittens from our competitors and create a differentiated destination for both new and existing customers. Successful candidates have deep performance marketing experience supporting owned DTC businesses with equal strengths at managing 3rd party marketplaces. The successful candidate will have extensive experience with performance marketing including search, SEO, display, social, affiliates, email and emerging marketing channels as well as on platform marketing and merchandising. Managing a team of direct reports and vendors, you’ll partner with the executive team on meeting objectives for 2022 and then implementing our three year strategy.

You’ll partner with our NA sales team on Walmart and Target accounts, ensuring that you are marketing and merchandising on their respective platforms to maximize overall omni-channel business success. You’ll direct key vendor relationships including marketing and vendor agencies. You’ll partner across our teams including Product Development (i.e. Physical Games, Toys, etc) and our Brand Marketing team to ensure marketing plans and tactics are integrated into the broader calendar and support our business strategy. Reporting to the Chief Customer Officer, the Director of ecommerce can be located nationally with a preference for Los Angeles, CA.


  • Expand and diversify Exploding Kittens’ eCommerce DTC business by outstanding marketing, site merchandising and user experience
  • Grow ecommerce SKU via partnership with Game Development Team to understand how to maximize and grow this channel profitability
  • Develop and manage overall Amazon business strategy deploying plans to maximize revenue and contribution margin of channel to deliver against aggressive targets
  • Lead the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy including Game Development, Brand Marketing, Logistics and IT teams
  • Manage the user experience and feature prioritization of the Shopify site including site navigation, content development, checkout funnel and promotional campaigns
  • Ensuring 3rd party item set up is correct and optimized for conversion rate, inclusive of Enhanced Brand Content creation and product descriptions & imagery
  • Determine marketing programs within Amazon ecosystem to drive growth
  • Partner with marketing teams to ensure brand and product information is optimized for Amazon selling
  • Manage and continually improve our internal and external processes to support Amazon
  • Implement best practices to continually improve the Amazon business / channel
  • Partner with the brand marketing team members on SEO on 3rd party and
  • Deep knowledge of Performance marketing including Search and Display, Social, Retargeting, SEO, Affiliate Marketing and Email Marketing Working experience with Google Analytics to ensure team members and vendor partners are leveraging for analytics and insights
  • Collaborate with Brand Marketing Team in developing and executing digital brand and content marketing strategies


  • 10+ years’ experience leading/directing an owned e-Commerce and performance marketing function with a minimum of $50M revenue
  • 7+ years extensive experience working directly on Amazon as well as with other retailers’ platforms (e.g., with a deep understanding of on platform marketing and merchandising best practices to drive conversion rate
  • Proven track record of developing long term strategy, planning and executing towards business KPIs successfully Strategic in nature, but also possess the ability and willingness to roll up your sleeves and work alongside the team to accomplish goals, teach and mentor junior colleagues and delivery business results
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
  • Outstanding leadership skills to both the direct reports and larger business
  • Ability to work in the following states: CA, AZ, IL, MI, MO, NY, PA, TX, WA


  • 100% Company paid medical, dental, and vision benefits for you and your family
  • Flexible spending account options (medical, dependent care, transit)401k with company matching
  • Flexible paid vacation, Half-Day Fridays, Paid Winter Vacation
  • Learning & development allowance Monthly wellness benefit + complementary wellness stipend
  • Complimentary lunches on Fridays (where we play games together!)

Please apply directly at Make sure to include a PDF of your current resume along with a cover letter.

_As an Equal Employment Opportunity employer we are committed to complying with all applicable laws providing equal employment opportunity to applicants and employees regardless of sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race (including protected hairstyles such as dreadlocks, braids and twists), religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression and/or the fact that an individual is transgender, transitioning or transitioned), color, ancestry, national origin, possession of a driver’s license, ancestry, physical or mental disability, medical condition, genetic information/trait/condition, marital or familial status, family care or medical leave status, registered domestic partner status, age, sexual orientation, military and veteran status, membership in military reserves, political affiliation, or any other basis protected by federal, state or local law or ordinance or regulation We consider all qualified applicants with criminal histories in a manner consistent with applicable local, state and federal “ban the box” and “fair chance” laws. _

Job Summary
  • Job Title
    Director of eCommerce
  • Company
    Exploding Kittens
  • Location
    Los Angeles, CA
  • Employment Type
    Full time
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