Email Marketing Manager at Exploding Kittens | Powderkeg

Location: Los Angeles, CA

Employment Type: Full Time

Team: Marketing

Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10K through Kickstarter, the Exploding Kittens campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is one of the #1 most-backed projects in Kickstarter history and has sold over 18 million tabletop games to date.

Started by former Xbox game designer Elan Lee and The Oatmeal’s founder Matthew Inman, Exploding Kittens and its family of games seek to reshape traditional game night into an entertaining person-to-person experience. Today, there are nearly 30 games available for purchase as well as an Exploding Kittens mobile app that is one of the top 30 premium games on both [iOS]( official/id1040227414?ls=1&mt=8), Android, and the [Nintendo Switch]( kittens-switch/) console, as well as a free-to-play app, Kitty Letter.

The Exploding Kittens Marketing team is looking for an experienced Email Marketing Manager who can lead all aspects of performance marketing for EK’s eCommerce/DTC site. As a member of our high-performing and fun team, you’ll drive sales through new customer acquisitions---identifying growth opportunities throughout the consumer lifecycle. This role reports directly to the VP of Marketing.


  • Develop and execute on the email marketing roadmap, and acquisition, winback, and retention strategies that support our DTC/eCommerce and Retail objectives
  • Review the competitive landscape and implement best practices for email marketing
  • Generate website traffic, revenue, and loyalty via segmentation, game launches, special promotions/offers, and content
  • Construct forecasts and goals for email programs and be accountable for achieving these objectives and goals
  • Report regularly on email campaign results and KPIs, highlighting successes, insights, trends, and opportunities
  • Drive email strategy with content, relevancy, smart segmentation, and personalization
  • Use data to continuously test, measure, and optimize campaign performance
  • Proactively drive the email calendar from past campaign learnings and best practices; develop strategies to meet engagement goals for email campaigns
  • Develop creative, including writing creative briefs, and collaborate with the Creative team and eCommerce team
  • Ensure creative reflects previous learnings, incorporates best practices, and fits with our brand tone, style, and essence
  • Manage daily operations of the email marketing channel – marketing calendar, promotional planning, creative design approvals, execution and deployment of email campaigns, measurement and analytics
  • Report on performance for email marketing on a monthly, quarterly, and annual basis and measure against agreed upon KPI’s
  • Manage list segmentation and A/B testing to improve the performance and efficiency of email marketing
  • Manage against acquisition goals and test new tactics to increase our active email subscribers
  • Work cross-functionally with different stakeholders in the organization for creative and content feedback and approvals
  • Proactively identify opportunities to improve the effectiveness of email marketing programs or processes from in-depth knowledge of campaign management and email execution tools
  • Maintain a pulse on industry trends and best practices, technologies, competitive landscape, and apply those findings


  • Bachelors degree in journalism, business, marketing, or a related field
  • 3 plus years experience in email marketing with a heavy focus on analytics, KPI tracking, customer acquisition, lifecycle, and targeting
  • Impeccable attention to detail with strong creative, and written and verbal communication skills
  • Advanced knowledge of Klaviyo, Google Analytics, Shopify Plus, and automation tools
  • Ability to manage the creation and segmentation of contact lists and present proposals for new campaignsExperience with A/B test strategies and implementation
  • Copywriting and copyediting skills are a plus
  • Knowledge of email best practices and reputation management
  • Proficiency with Google Suite, Microsoft Office products (Outlook, Excel, Word, PowerPoint)
  • Basic Photoshop skills - cropping, resizing, using layers for basic compositing
  • Exceptional time management and project management skills with the ability to manage multiple projects and deadlines


  • Company paid medical, dental, and vision benefits for you and your family
  • Flexible spending account options (medical, dependent care, transit)
  • 401k with company matching
  • Flexible paid vacation
  • Monthly wellness benefit + complementary wellness subscriptions
  • Annual learning & development allowance
  • Complimentary lunches on Fridays (where we play games together!)

Please apply directly at Make sure to include a PDF of your current resume along with a cover letter.

_As an Equal Employment Opportunity employer we are committed to complying with all applicable laws providing equal employment opportunity to applicants and employees regardless of sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race (including protected hairstyles such as dreadlocks, braids and twists), religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression and/or the fact that an individual is transgender, transitioning or transitioned), color, ancestry, national origin, possession of a driver’s license, ancestry, physical or mental disability, medical condition, genetic information/trait/condition, marital or familial status, family care or medical leave status, registered domestic partner status, age, sexual orientation, military and veteran status, membership in military reserves, political affiliation, or any other basis protected by federal, state or local law or ordinance or regulation We consider all qualified applicants with criminal histories in a manner consistent with applicable local, state and federal “ban the box” and “fair chance” laws. _

Job Summary
  • Job Title
    Email Marketing Manager
  • Company
    Exploding Kittens
  • Location
    Los Angeles, CA
  • Employment Type
    Full time
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