Associate Product Line Manager (APLM) - MTO at Fanatics | Powderkeg

Location: Florida - Tampa

Employment Type: Salaried

Team: FB Corporate

Company Overview

Fanatics is building a leading global digital sports platform to ignite and harness the passions of fans and maximize the presence and reach for hundreds of partners globally. Optimizing these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as a global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings for fans across the sports ecosystem.

The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, through Topps as a cornerstone of the business, building a new model for the collectibles and trading cards hobby with top leagues and players association partners; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs.

As a market leader with more than 9,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.

As an Associate Product Line Manager (APLM) at Fanatics Brands Operations this role supports the creation of consumer products for a specific brand or league for custom apparel across Fanatics Brands. Partnering with merchandising, product development, design, and other cross functional teams to translate consumer insights into merchant line plans, build out a plan to support seasonal revenue, margin, inventory goals and support external partners. This role also supports analytical and process improvements to drive sales and profitability.


  • Maintain accurate information across all product platforms inclusive of forecasts, pricing, product ID's, and imaging
  • Strong systems orientation, subject matter expert of company proprietary systems, partnering with merchandising operations
  • Supports Product Line Managers with line planning, and cross matrix accountabilities at the channel, league, or assortment level with focus on quality of content
  • Supports the creation and management of SOP's for all aspects of product management process and calendar
  • Assist in maximizing existing programs and developing new business opportunities with the Product Management team and cross matrix partners
  • Provides regular communication to the relevant cross functional teams regarding line development, season performance, change in forecast, product maintenance, etc.
  • Assists with relationship and product management of sublicensees and external partners
  • Possible travel, including Fanatics facilities, vendors, account, and league reviews


  • Bachelor's degree in Business, Marketing or Merchandising or the equivalent combination of education, training, or work experience
  • 2+ years of experience in retail or wholesale a plus
  • Excellent organizational and communication skills. Ability to meet deadlines, prioritize workload, adapt to change, and maintain composure under pressure. Maintains a positive and professional attitude towards team, vendors and clients.
  • Product merchandising/creation experience 0-2 years
  • Strong understanding of merchandising retail math/financial skills
  • Moderate experience with fashion, color, and trend analysis
  • Understanding of the product creation process a plus
  • Moderate skill level in MS Excel, Word, PowerPoint, and Outlook, as well as familiarity with data warehouses and database management
  • Must have strong verbal and written communication skills
  • Ability to work in a fast pace and dynamic environment
  • Sports fan a plus
  • Ability to travel up to 20% of the job

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an or email address. For added security, where possible, apply through our company website at

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS : In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. _ _ We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Job Summary
  • Job Title
    Associate Product Line Manager (APLM) - MTO
  • Company
  • Location
    Jacksonville, FL
  • Employment Type
    Full time
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