Location: California - San Mateo

Employment Type: Salaried

Team: Digital Marketing

Company Overview

Fanatics is building a leading global digital sports platform to ignite and harness the passions of fans and maximize the presence and reach for hundreds of partners globally. Optimizing these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as a global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings for fans across the sports ecosystem.

The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, through Topps as a cornerstone of the business, building a new model for the collectibles and trading cards hobby with top leagues and players association partners; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs.

As a market leader with more than 9,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.

Fanatics, Inc. is seeking a thought leader to join our world class team defining Digital Marketing best practices for the industry. As Digital Marketing Manager, you will lead launching and monitoring various paid search campaigns to generate traffic and sales for our websites. The candidate will also assist in creating reports as well as working closely with the analytics team to help gain new insights based on marketing data. The ideal candidate would be familiar with various internet marketing concepts (having past experience with search, social or display/programmatic marketing platforms would be a plus). They should be highly analytical and goal oriented. The candidate should also like working in a fast-paced environment and enjoy keeping up with pro and collegiate sports.

Key Responsibilities:

• Manage building paid search campaigns (Google Ads and Microsoft Ads) to support Fanatics and our partners
• Monitoring and maximizing performance paid search marketing campaigns
• Work closely with analytics team use marketing data to gain new performance insights
• Assist in launching A/B tests and identify search performance trends & opportunities based on data
• Design and run daily, weekly and monthly reports to help track key performance metrics
• Analyze channel performance, identify optimization opportunities and use data to inform business decisions
• Keep senior management team informed about channel performance against company goals.
• Complete deep dives on channel performance using large datasets.
• Identify and address any data, platform or technology gaps that might hinder successful test and learn deployment.
• Assist with advertising efforts around major sporting events and holidays

Education and Experience Requirements:

• 5+ years of combined experience managing SEM and PPC for retail/e-commerce businesses
• Solid Understanding of Google / Microsoft Ads best practices
• People/Project management experience
• Advanced knowledge in Excel
• Strong communication and presentation skills (written and verbal) and a positive attitude
• Strong analytical skills: effectively gather, analyze, summarize and present data
• Commitment to learn new/changing industry developments and best practices
• Deep knowledge of search engines (Google, Microsoft and Yahoo!) and knowledge of major social networks (Facebook, Instagram, Pinterest, TikTok and Twitter)
• Detail oriented
• Ability to change focus easily and multitask
• Ability to work well under pressure with tight deadlines
• Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e. College National Championships, Super Bowl, Stanley Cup, etc.)
• Bachelor’s degree preferred

Preferred Qualification:

• Experience working with large budgets (7 figures)
• Experience with paid search platforms like Marin, Kenshoo
• Basic/Intermediate SQL experience

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

_Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address. For added security, where possible, apply through our company website at _www.fanaticsinc.com/careers

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS : In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. _ _ We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.